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SONGLAND (on NBC) what are your personal thoughts on this new TV show?
Old 23rd September 2019
  #61
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s wave's Avatar
Quote:
Originally Posted by theblue1 View Post
There are a number of so-called SEO best practices that can allow a canny specialist to all but 'own' a given search term for a while (typically as long as their efforts to distort search engine results are actively pursued, and then a little longer, since it takes the web and search engines a while to 'catch up' and start rejecting bogus associations and returns.)

For instance, I've owned the domain names AYearOfSongs.org and .com since 2005. If anyone searched on 'a year of songs' -- they'd quickly end up on my website.

But a few years ago this English show singer decided (without apparently doing an research [ahem]) to call his new album, you guessed it, "A Year of Songs." It was released on Rhino/East West.

And they managed to WIPE my search returns off the face of the Internet. Obliterate them.

I still own the domain. And if the [inconsiderate fellow] offered me a thousand bucks for it, I'd tell him to shove his money where the sun doesn't shine, sideways.

But it doesn't seem to do me much good, since anyone searching for my blog/podcast ends up on that [gentleman's] label site.
The trick is to get the brand or domain INDEXED and RANKED through a static connection' right down images-photos-text-wiki (yes wiki) When the MANE gets cross indexed you will still show up... in fact turn the tables. Its a war over a series of 'characters' as well as search engine positioning. There is bleed over to the eastern hemisphere too. Sometimes it is good to link - backlink - hyperlink to your competitor... that way you TOGETHER can sew up the traffic. Better to work with than against. When all else fails the 'DEADLINK' rules... and will put you on top,
Old 23rd September 2019
  #62
Lives for gear
 

Quote:
Originally Posted by s wave View Post
The trick is to get the brand or domain INDEXED and RANKED through a static connection' right down images-photos-text-wiki (yes wiki) When the MANE gets cross indexed you will still show up... in fact turn the tables. Its a war over a series of 'characters' as well as search engine positioning. There is bleed over to the eastern hemisphere too. Sometimes it is good to link - backlink - hyperlink to your competitor... that way you TOGETHER can sew up the traffic. Better to work with than against. When all else fails the 'DEADLINK' rules... and will put you on top,
Yeah its not something you buy or anything. People have just figured out how to optimize themselves for search engine results. Its a game.
Old 23rd September 2019
  #63
Quote:
Originally Posted by newguy1 View Post
Yeah its not something you buy or anything. People have just figured out how to optimize themselves for search engine results. Its a game.
On the contrary, SEO 'services' are bought and sold all the time and are the (often) dirty secret behind a lot of 'viral success stories' on the web. [Over the years my data consulting business moved more and more into web developing, a service I started offering in the late 90s; I developed my first database-driven e-commerce site from scratch in the early years of this century.]

[SEO, real SEO, is simply making a site as 'friendly' to search engines as possible; scam SEO is about driving traffic to a given site through any means available, including fake news stories, paid clicks and other spammy/scammy tactics.]

One can, of course, learn the tricks and scams oneself -- these are many of the same tricks the 'fake news industry' uses to spread disinformation or use concocted 'news' stories to drive clicks to online advertisers (who are then taken to the cleaner by 'junk' clicks/views). And such tactics CAN lead to what can look to some folks like actual, content-driven traffic numbers, putting up the false front that's apparently so prized in some quarters.

I suppose the thinking is that if you can't actually BE popular and have folks like your efforts, at least you can LOOK like you're popular and people like you. That's what you're paying for with most SEO 'specialists' one finds advertising their services across the net.


With regard to my own situation: here is the advice I would give myself -- if I was asking: Make sure that all the legit SEO best practices are engaged; generate new content -- and keep it coming (the only real way to hold the web's interest) and cross promote the focus topics of the website (in this case my songwriting efforts) in other, legitimately productive ways: put out more 'product' in the form of record releases, taking care to fit them into the expected forms, schedules, and promotional activities dictated by industry expectations, try to get ink in review and genre-specific blogs/sites, make sure my artist info is up to date and reflects the nature of the music and style of the releases, and then work every angle outlined above fairly relentlessly.

Which, you know, really sounds like a lot of work!

Part of me would really rather whine about this major label artist managing to steam roll my web presence without even having a clue he was doing it.

Last edited by theblue1; 23rd September 2019 at 07:34 PM..
Old 23rd September 2019
  #64
Lives for gear
 

You can pay someone to do the optimization for you. I meant you can't pay Google to put you first and wipe out everyone else, there's a strategy involved based on exploiting how the whole thing works.
Old 23rd September 2019
  #65
Quote:
Originally Posted by newguy1 View Post
You can pay someone to do the optimization for you. I meant you can't pay Google to put you first and wipe out everyone else, there's a strategy involved based on exploiting how the whole thing works.
Oh, of course not. Man, people would REALLY hate Google then.

Although their advertising wing will be MOST happy to take your money for a number of different types of ads, some of which --who knows? -- might even work for you to bring people who might actually be interested in your music to your doorstep.

Me, I never had any luck with their ads and somehow managed to run up a couple hundred dollar CC bill on a 'campaign' that was never supposed to cost me any money. And, as far as I could tell, it generated almost nothing. That said, I'm positive my campaign 'design' left much to be desired. I will freely admit that I'm basically 'blind' to online advertising. It's like I have my own, built-in ad-blocker. (Part of the TV generation, with powers of ignoration honed on years of tuning out totally annoying, volume-maxed TV ads.) If one doesn't understand the motivations and patterns of advertising marks -- er, targets... I mean, subjects -- one is likely to be inept in online campaign design.

Now I tell me.
Old 23rd September 2019
  #66
Lives for gear
 
s wave's Avatar
Quote:
Originally Posted by newguy1 View Post
Yeah its not something you buy or anything. People have just figured out how to optimize themselves for search engine results. Its a game.
Yes it is a game...like a carrot on a string/moving goal posts; Those who control the gates of the passive revenue streams are forever expanding their types of control. Cutting edge web site developers have moved into a complete website sales ($300 and up) with prepackaged followers and interlinking. Driving traffic is like NYC where they can shut down bridges and tunnels to 'create' sales or drive you out of a brick and mortar and business by creating projects to attract or deter car and foot traffic. There is not much difference. I totally agree - you have to figure it out for yourself, If you don't you can not even judge a good SEOer from a bad one. Looks are deceiving. Today how can you even think of driving traffic (except for lucky positioning) without a static IP. Without that you are floating on the river and seas of the powers that be. (Hey I am gonna throw that line in a song). Seriously; it is a serious business that has a lot of prestidigitation. But the cool thing is the prestidigitator can be prestidigitated.
Old 23rd September 2019
  #67
Lives for gear
 
Herr Weiss's Avatar
 

Hello theblue1

About time you found an icon worthy to call your own.

Cheers,
HW
Old 4 weeks ago
  #68
Lives for gear
 
s wave's Avatar
A little off topic but man this live recording on Kelly Clarksons show - wow -
https://www.youtube.com/watch?v=wq_j...jaKt1GfcPsIQZ4

this is what song writing inspiration really is... so moving and emotional...
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