Nope its totally legit. Its just not YOUR type of music. For the record its not mine either.
Whats going on here is a LA based record factory marketing Disney wannabe/ Hannah Montana-runoff mini popstars. Just happens that one of the artists sings a song that 1)easy to make fun of because of its preeschool lyrics 2) has a production value on par with most crappy pop music out there 3) knows that the mainstream is looking for the next Bieber-esque pop star.
Yeah, I don't like it but it doesn't take much more than a little common sense to see whats going on here. Marketing with a sprinkle of wannabe talent = profit.
Fun fun fun.
On a side note - just think about all the money this place is making on that ONE SONG. Thats the only amazing thing about this story: how these people are exploiting the song going viral for maximum profit.