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Old 8th September 2012
Lives for gear
In general is a pretty fascinating resource for musical statistics. You can look up any artist or album and figure out the ratio between the number of listeners and the number of plays, giving you the average number of plays per listener. I've calculated this for a lot of different artists and it rarely goes above 2.5 plays per listener.

To me that means that the average music consumer has no idea how much they've actually been paying for music. If you listen to a 99 cent track 2.5 times then it cost you 40 cents per play. But can you imagine somebody paying 40 cents to stream a track one time? It wouldn't happen. The illusion of ownership is really powerful.