View Single Post
Old 20th May 2012
Lives for gear

Originally Posted by chrisso View Post
I actually think MTV started getting higher ratings from reality tv.
Something more pioneered in Europe actually (The Family, Big Brother etc).
And lets not continually frame the discussion around American radio.
The music industry is global, and so is the reach of MTV.
Yeah, I referenced the higher ratings for the then pioneering reality shows. As for international MTV, didn't other countries have their own MTV programming?

Again, if you deny that people would still watch music videos you have to somehow deal with YouTube, where millions of people go out of their way every day to watch music videos. I think MTV stopped showing videos because people stopped watching them there. People stopped watching them there not because they got tired of videos per se but because MTV stopped leading and creating musical trends and started trying to follow them instead. Which is exactly what happened with radio at the time. I think it's not a coincidence.