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Old 24th May 2006
Lives for gear
Slogun's Avatar
I can really hope so.

Had a quality hip hop band in for a mastering session couple of weeks ago and they really liked what I did for their album. They took the CD with them to play for a bunch of friends/company contacts/etc. A couple of days later they contacted me again requesting that I should put lots of more compression to the material.
Of course I asked why, if you just wan't it to sound louder you have a thing called volume knob?!
His reply: yeah I know, I really liked your original mastering, it 'pumped and it breathed' but almost everyone I played it to said that it didn't sounded as aggressive and 'crushed' as every other album we referenced it against. It's part of the sound for the whole genre.

Guess we have to hope for artists and company pple who DARE to take the first step against this loudness race?!