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Old 22nd November 2011
Originally Posted by blue monk View Post
With dongles you get not more but fewer sales as a developer, you will earn less money per sale and you will spend time fixing problems caused by the dongle.
I'm no fan of dongles but frankly, that's nonsense, especially the first phrase of the sentence. If it's a product people want they will buy it, dongle or not - unless they steal it.

From my experience and view point 90 to 99% of people who get cracked software are mostly motivated to entertain the idea of being some great artist and not actually making it happen.
What they really want is something to dream about, not achieving a goal (despite they would claim they want to achieve a goal - they don`t).
Instead of learning to get the most out of what they have, they get more cracked software - because actually doing something would be work
Making art is not as simple as watching TV and many people don`t want to leave their comfort zone.
It`s also that many of those who get nowhere don`t trust in their ability to accomplish anything, so they give up whenever the first challenge comes along.
The point is, even if the software they downloaded as crack wouldn`t be available as crack, they still wouldn`t buy it.
No, the point is that these people really don't need the software anyway, so it really doesn't matter if it's dongled or not. Why should companies drop the dongle to cater to the whims of people who are not actually customers?

There may be a few who actually make money with music and use cracks but from my experience the most common scenario is that people who are serious about doing something creative buy the software they use.
Sadly, that's not true.

I feel strengthened in that claim by my personal observation that people who started out makin music as a hobby with cracked software stopped using cracks and started buying when making music became a major part of their lives.
Once a person gets in the habit of stealing it's hard to break.

I think without cracks being available, the developer will not sell more. Instead, the extra cost of the dongle and the hassle that come with it and the software means many lost sales. It`s like an additional sales tax, causes problems (see the "What the Flux?"-thread) that the developers have to spend time on fixing. That`s time they don`t have to develop new functions and new plug-ins.
Ah, but cracks are available. And when they become available sales tend to drop. As much as 50%, according to some reps I've talked to.

Dongles hurts the developers` business and the buyers. It`s nonsense.
Well, they're certainly annoying to customers, especially when a company like Waves uses their own nonstandard and arcane scheme of registration on a standard iLok. But it's not a dealbreaker. And if it really bugs you that much for every program with a dongle there are several with the same functionality without one. Maybe the user interface isn't as slick, but so what?

edit: I have both elicenser and ilok dongles by the way just to point out that I am pragmatic enough.

There`s a lot of software collectors who get all kinds of cracked expensive software like for aircraft construction or something and among that also all DAWs on the planet and they never even install it.
So why should any company care what they think? They're not even potential customers. They're like people who buy stolen art they can't show anybody and keep it in a vault just so they can have it. Hoarding mentality.