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Old 1st June 2009
  #15
Gear Maniac
 
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Quote:
Originally Posted by dj! View Post
I wasn't planning on touting this, but since you brought it up: the available cracks of our plugins don't actually work properly--they either time out after the demo period or start to malfunction after a while--so de facto we're still uncracked. But even if at some point fully working cracks become available I still believe one shd focus on the paying customers and not the ones not paying. Every copy protection scheme known to man has been cracked and, given sufficient time, will be cracked again. The only thing draconian protection schemes achieve is to alienate a portion of your potential userbase and force them to look elsewhere.

Besides, despite what many companies would have you believe in order to force their CP schemes on you: I have never in my personal experience seen any significant decrease in sales due to a cracked version becoming available. The companies I worked for prior to 112dB had wildly varying CP schemes ranging from simple serial numbers to iLok, and without exception were cracked at some point--but never did sales figures show any variance. Of course this could be total coincidence due to the relatively small sample size and not hold true for other comparable companies, but in my personal experience cracks do not automatically imply fewer paying customers.

$0.02,

-- dj!

Thank you, thank you, thank you, thank you so much for taking a sensible point of view on this. This is what I, as a customer, have been yelling for years - worry about your customers, pirates aren't customers! People pay because they want to, because they value your product. It has value to customers and not to pirates. That's the bottom line. By worrying about your customers and providing them with the best experience possible you ensure that they will remain your customers and return, and no copy protection works anyway, it's all a big sham. It does not protect against copies. Why do we all pretend like we're putting up with it to ensure the value of our sale, when A) that's not what value means, and B) it doesn't?

I have a great deal of respect for you.