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Old 19th May 2009
  #3
Lives for gear
I think the apple music store is the only working business model that has a chance against piracy. Their idea was essentially to make the product so cheap and easy to get that a large amount of people would prefer the ease and safety of buying from Apple then downloading songs illegally.

Why don’t software company’s adopt the same philosophy. A plug-in that costs $250 retail could sell for $50. The idea being that at a that low of a price most people that would have pirated the piece of software will now pay for a legit copy that comes with tech support and updates. A volume sales approach. You take a hit on the upfront R&D and marketing costs but sell ten thousand units as opposed to one thousand with the rest being pirated…