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Old 20th June 2005
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Gregg Sartiano's Avatar
 

Drive-Thru Records A&R catch-22

Richard Reines, president and A & R, Drive-Thru Records (New Found Glory, Finch, Something Corporate, et al.):

"[interviewer] DO YOU PREFER ACTS THAT COME IN WITH A FULL ALBUM?

[R.R.] No. Only New Found Glory did that. Actually, I don't like it much, because it usually means the music has already been on the internet and exposed to quite a few people. We would rather control that marketing aspect."

O.K., so I think the vital point here is the 'internet' comment, not the 'full album' comment. After all, in most markets, it's not an 'album,' it's a ten-song vehicle based on the 3 standout songs on the demo (i.e.: 'potential hits') which were probably on the E.P. the artist made two years ago...besides, every artist is EXPECTED to have a myspace site since The Bravery, right?

In the internet age, how does an artist use their hottest s&^t (i.e.: the 'hit(s)' they can't afford to keep in reserve) to turn on a grass-roots fanbase without the overexposure Richard Reines is referring to?