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Old 1st December 2007
Gear Head
dissolva's Avatar

For the most part, there's nothing that you can't do yourself with a web search engine: research stations (college, high school, public, community, commercial, Internet, satellite), verify contact info, send out packages, do follow ups, do updates with what your artist is doing in their career. I see radio promotion services just as a way to delegate this work, if it's in your budget to do so. As Steve points out though, people who do this professionally are probably going to be better at selecting stations than you.