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Old 23rd May 2020
Gear Nut

Additional usage rights - advice

Hi everyone!

I have recently written music for a TV commercial, and I just got contacted by the ad agency that their client asked about the rights for potential usage of the same music in other future projects.
How would you go about this? Would you charge extra per new project? Would you charge a one off sum for them to get usage rights for all future projects? Would you give them the rights without charge?
Or is a deal like: Full rights for internal usage, but a fee for future commercial projects good? What is reasonable?

I am not sure what is common practice here since I am quite new to this.

Thank you very much for your help!