View Single Post
Old 22nd May 2020
Here for the gear
Originally Posted by denstrow View Post
So, I've pretty much tried everything I can think of in terms of promoting my music.

Posting of forums, social media, groups? Check.
Paying for Facebook ads etc? Check.
Building a website, using other services like Soundcloud Pro etc? Check.

And yet, over several years, pretty much nothing.

Is there any reason to keep wasting my time like this?

Labels - the ones who are able to provide promotion, networking etc - seem to need a solid fan base.

The audience doesn't really care about you, unless you're already (even a relatively small) somebody.

So why bother with all that? I'm not saying stop making music - the need for that is deeper than having an audience, sure, and I've spent more or less 20 years before getting to a point where I feel comfortable to share my music anyway - I'm used to it.

But we are, after all, social beings. It's not about craving attention, but sharing something and *connecting* with others. If you can't, what's the point? Even money isn't much of an issue - I work as a classical musician, so I have at least a small income. I'm giving away my music for free now, and would gladly do some gigs just for the fun of it.

Would I be in any different position if I just put the music out there and close all Facebook, Instagram etc which I hate? I guess that's my question.

Sure, you can say "Go out and socialise, go to gigs, talk to promoters, artists" etc - but the truth is, after 10 years of a financial crisis that decimated my country, and the next one right around the corner, I simply can't afford that, and that's been my reality for some time now.

Anyway, just venting...

So I don't make classical music by any stretch of the imagination OP, but I grew up playing piano from age 5—I now make more 'modern' sounding trap/RnB/songwriter inspired music which I'm glad to see has been so widely... welcomed in this conversation—but I'd honestly say that it is worth it to promote your music, regardless of genre or how contemporary it may be. I haven't even dropped a song of my own yet and I struggle with the same thoughts you've been having.

I think you should scale back your approach a little bit, if I'm being frank, and that may sound crazy but hear me out.

Everything comes down to a bunch of small steps or benchmarks, and from what I've read, you're focused on the numbers without having a way to build up to them. It's hard to get 1000 listens if you can't name more than 10 people who want to hear your work, and advertisements are just glorified digital billboards that kind of eyeball a possible demographic. For all you know, your Facebook ad could be lighting up my grandma's web browser and I *promise* you that she will NOT click it because she has ZERO clue how technology works (she still loves a good old typewriter).

Before all of the ads and the promo comes a human element to your music and the creation of that story/character/person that listeners can connect to, and while I can't offer advice for this in classical music because it's not my field, I can tell you that you have to offer something else besides *just* good music to build a fanbase and part of that is by putting a human touch to sharing your work.

Sounds like you've got the part that some people never figure out—making something they love to hear—but I'm not gonna click on a Facebook ad about a guy I don't know who just happens to make the same genre of music that I enjoy. If that guy messages me and connects with me (not through some pre-programmed DM), it opens the door for me to go "**** I might as well give it a chance".