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Old 20th May 2020
Lives for gear
Arglebargle's Avatar

Originally Posted by zerocrossing View Post
I’m sure you’re right about that, but it’s so stupid and short sighted of Creative. They’re sitting on IP that’s not generating a cent for them. Now, maybe the money from licensed waveforms is small potatoes to their bottom line, but as a marketing device, it would be invaluable. Just write the contract to read something like, “Any time Arturia’s logo is shown, it must be accompanied by the Creative logo. Any time Arturia’s name is mentioned in marketing materials, it must be proceeded by “In cooperation with Creative Labs...” Right now, I nearly never even think of Creative in any way but, “the fs that won’t give up or license the Ensoniq/E-MU IP.”
Creative has never been noted for good business moves.

Though from everything I have read, they treated their Emu and Ensoniq employees well -- until the axe fell.