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Old 19th May 2020 | Show parent
Originally Posted by Old Gretscher View Post
A few days ago I was told, by a friend @ a Major Label, that TIK TOK is HUGE for A&R guys...particularly in the POP genre.
I've read this a number of times, as well.

Makes sense that label A&R guys would prefer something that limits content creators to "short music and lip-sync videos of 3 to 15 seconds"... Deep thinkers, they are.

Here's probably one reason people in the industry have noticed Tik Tok:

"Since May 2020, Kevin Mayer is CEO of TikTok and COO of parent company, ByteDance. Previously he was chairman of the Walt Disney Direct-to-Consumer & International." [emphasis added]

LA Times, via MSN: Disney's streaming chair Kevin Mayer leaves to run TikTok

The industry loves a 'winner.'