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Old 2nd January 2020
I'll double down on that storytelling aspect. BUT... storytelling does NOT have to be straightforward (or even necessarily recognizable as a story)... it doesn't have to have a 'plot' or even events... BUT... a songwriter who simply tells the listener how he (or his protagonist, more to the point) is feeling isn't likely to engage the listener in the lyric much... Just stating, for instance, "I'm sad" -- instead of trying to make those feelings come alive for the listener by drawing him in with a bit of story, or a bit of poetry (metaphor, simile, wordplay etc) or showing parallels to his own life, or giving him a recognizable situation to act within and react to... that's not likely to be as effective or provide a lyric/emotional hook for the listener to grab onto.