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Old 19th June 2019
Lives for gear

Originally Posted by bace View Post
Do they have any option? When you no longer can add new features that people are willing to pay for you need to get the money elsewhere. Avid have had lot of people that stayed on old releases. The offerings are not good enough. ProTools is very much what the standard, and people send their projects to a mixer or master or what ever. So they need part of the value chain to update so everyone else also need to update. Subscription is a very clever way to get the ecosystem to move forward. And currently there seems not to be any alternative...
Yes, they have another option. Sell perpetual licenses at a compelling price like literally every other DAW company. Focus development on stability and basic functionality instead of bells and whistles that almost nobody really cares about.