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Old 19th June 2019
Lives for gear

Originally Posted by Hammer v2 View Post
We all use Protools because it's what we learnt on. The Digi 001,2,3/mbox were all accessible, cheap and gave us a starting point. We got the hang of it and stick with protools.

How are the future generations going to learn Protools now when its priced like this?

Seems incredibly short sighted.
Exactly. Avid is doing the opposite of what they need to be doing. They should be focused on market share. They’re better off making $300 off of 10 million customers instead of making $3000 off of 30,000 customers.

I’m so comfortable with Pro Tools it’s hard to switch, but for someone just starting out engineering or producing I can’t think of any reason they would choose Pro Tools as their DAW with the prices and functionality they are offering now.

There should be just one version of Pro Tools—Ultimate—and sell the perpetual license for $300. Most everybody in music would own a license.