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Old 28th November 2018
Gear Guru
UnderTow's Avatar

Originally Posted by lewis_foster View Post
Our own strategy was not at all to crudely go in with lower prices than everyone else in the market, but to try to fairly democratise the licensing of quality production music. We saw a huge market of smaller production outfits that simply didn't have an option when it came to accessing quality music.
You say your strategy was not to undercut the market but then use marketing speak to explain that that is EXACTLY what you are doing.