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Old 3rd February 2007
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Inner Light's Avatar

Originally Posted by RobMacki View Post
I know what you mean. When you have 45 sec of copy to cram into a :30 you do what ever it takes to please the client and come out the hero.

I have a few clients who actually write good copy and know the value of letting the spot breathe with the music.

most of the times it's the actual text that's way too long.

Some of the voice over talent i work with know that i'll cut out all the space so they even take longer, and get the words pronounced clearly and take to 3 seconds pause. Then I have a short cut that selects, cuts, and remove silences. then i check to make sure it doesn't cut any important syllables. I even go as far as gaining the ends of thier phrases, where they naturally drop in volume.