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Old 2nd February 2007
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RobMacki's Avatar

Originally Posted by Inner Light View Post
I remove all breathing because I don't always get to work with pro's and i have to eliminate space and save some time, and you'd be surprised how much time you can gain by doing this, all the while keeping it natural sounding.
I know what you mean. When you have 45 sec of copy to cram into a :30 you do what ever it takes to please the client and come out the hero.

I have a few clients who actually write good copy and know the value of letting the spot breathe with the music.