Quote:
Originally Posted by
Jim Williams
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Shut-downs still in effect in California. Even the museums are still closed but open in every other state. No indoor dining or music, outdoors only. Still gets chilly here at night. No clubs or concerts anywhere here. This is a bad place to be a musician.
Very different here, we have a major arts festival and Fringe opening today for 3 weeks: it's summertime so a mix of outdoor and indoor venues, spaced seating is going to be the only real clue that anything's different this year from 2019...but we've had no real public transmission for a few months, so cautious optimism is justified. Hell, we're now even allowed to have 50 people on dance floors, as of last week !
We might even see choirs here again, before too long...
Given how much the entire live performance industry, across all music genres and including theatre, dance, opera stands to gain from the resumption of risk-reduced public gathering...and given how the only vector that can facilitate this is mass vaccination/true herd immunity....I'm surprised the live music sector hasn't mobilized itself to actively promote vaccinations ?
OK, not yet via concerts....but through songs, TV jingles, Facebook ads, YouTube artist endorsements and collaborations with public health authorities....this could see the sizeable public reticence to vaccinate get broken down. It would take the wind out of the sails of the anti-vaxxers too...
Everyone seems quite happy to wait until they're summoned for their shot....but the next variant out of the gate might be the one that threatens the efficacy of our current crop of vaccines...so speed of rollout (as Fauci says) really is of the essence !
It seems the entertainment industry really could be playing a significant mobilzing and PR role here....but I'm not seeing it as yet ?