Creating the plug-ins
Hi everyone,
My Name is Mike Fradis, I’m a project/product manager @ Waves Audio. I had the privilege of overseeing the Tony Maserati Collection, as well as some of our other products (Waves SSL4000 Collection, Waves V-Series, Waves API Collection, JJP Collection, Waves Tune, etc). I wanted to join in and let you have a small taste of the development side behind the Tony Maserati Collection plug-ins.
The whole idea started when Waves realized that a lot of our users are spending hours trying to tweak plug-ins with endless options, and that this process impacts there creativity in a negative way.
A lot of our users send us amazing feedback on the R-Vox, which is a one-control compressor that either does the job or not. Users claimed they enjoy working with it due to the fact that it is easy to use and get results very fast. So we figured, “Why only a compressor, why not build a plug-in that will give the user complete results and great sound, and give it to them fast?” And who better for the job then our superstar mixing engineers. Tony Maserati was one of the natural candidates being an analog domain and digital domain mixer, with a very impressive record of handling all kind of genres (R&B, hip hop, pop, etc).
I called Tony and described the project to him, he was very enthusiastic and understood the need for these kind of tools right away. We decided that he would go through his mixes and try to understand what makes his mixes tick, and then re-create those sounds.
Tony came up with amazing chains both from the analog domain and the plug-ins domain. Those chains were great but we needed to tweak them to make them fit a wide range of sources. Next came the hard part for us: How do we translate those complex chains into a plug-in and keeping the integrity of his sound?
We first turned to our existing arsenal of audio processing engines and tried to get as close as possible to his chains (EQ-wise, compression-wise, and gain stages including harmonic distortion, reverb sounds, modulation, etc). In some cases, we achieved good results, in others we had to create new blocks of process code.
But that wasn’t enough. Tony is working on a desk and in ProTools. We created a mixer that could faithfully recreate the complex routing and different scenarios that Tony needs when mixing a song. Some new algorithms were created as well because we all wanted it to be as close to his original chains as possible.
So, if you think about it, behind every plug-in there is a whole mixer with different parallel processes that were created together with Tony to fit his needs and the needs of our users. After we got the sound right and Tony approved it, we jumped on to a second task: Deciding which controls were the most important in the process. This meant presenting them to the user in a way that will keep it close to Tony’s idea of sound, but tweakable enough to make Tony’s sound work on a variety of sources. We found our self creating crazy link laws between different controls in different process stages, so no matter what the user does it will always try to keep him inside Tony’s general “sound neighborhood.”
Eventually we found ourselves with this monstrosity of a plug-in that does exactly what we wanted it to do, and we’re really happy with the results.
The reason we did not produce a TDM version is because these processors will not fit on a TDM chip. Hopefully, in the future, the TDM chips will get bigger and we will have that option.
For Waves this is just the beginning—we have many Signature Series plug-ins in the works. And we have found that this new approach is very helpful to our users, who are constantly looking for a way to get better sound faster.
For me working with Tony Maserati was a great experience, and I learned so much from the process. I think that anyone who plays around with these plug-ins will learn a lot about his incredible sound.
I want to thank GearSlutz for hosting this thread, and the people of this forum for taking interest in what we do.
And of course Tony Maserati--we couldn’t have done it without him.
Feel free to ask me any question, and hopefully I will have some answers for you.