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Avid Announces Agreement to Acquire Euphonix
Old 11th April 2010
  #1
Lives for gear
 
Tony Shepperd's Avatar
 
🎧 10 years
Avid Buys Euphonix...

Someone just called and told me that Avid just announced at NAB they they've bought Euphonix.
Old 11th April 2010
  #2
Lives for gear
 
tamasdragon's Avatar
 
🎧 15 years
Wow, is it real? thumbsup
Old 11th April 2010 | Show parent
  #3
Gear Nut
 
🎧 10 years
It's official.

Avid Announces Agreement to Acquire Euphonix
Old 11th April 2010 | Show parent
  #4
Lives for gear
 
indie's Avatar
 
🎧 15 years
You are freaking kidding me?????
Wonder what will happen to the Artist series controllers.... maybe they'll give it deeper integration?
Old 11th April 2010 | Show parent
  #5
Gear Maniac
 
superama's Avatar
 
🎧 10 years
That takes care of the competition.
Old 11th April 2010 | Show parent
  #6
Lives for gear
 
Clueless's Avatar
Happy this doesn't change my plans at all...
Old 11th April 2010 | Show parent
  #7
Moderator
 
Lindell's Avatar
 
🎧 15 years
Very interesting indeed....
Old 11th April 2010
  #8
Lives for gear
 
🎧 15 years
This is why I derive great entertainment from all the "Avid/Digi IS OVER" threads -- as if the company is going to stay stagnant and not evolve from where they are at any given moment.

Plus did you see this part: "Avid plans to further develop an open standard protocol that greatly expands the ecosystem of compatibility between the Euphonix control surfaces and a wide range of Avid and third-party audio and video applications."
Old 11th April 2010 | Show parent
  #9
Lives for gear
 
ddageek's Avatar
 
🎧 15 years
The unofficial AVID motto "why buy a license when you can buy the company!"
At least the next generation of MC control will have great PT integration!
those who wanted a Euphonix for PC are probably going to get .. for PT!
Old 11th April 2010 | Show parent
  #10
Lives for gear
 
antoniosolo's Avatar
 
🎧 10 years
Avid

...and so many GS'ers spoke of Digi's impending death! Hahaha, buy, buy , buy, hold....Those Cali' boys are sharp as tacks....
Old 11th April 2010 | Show parent
  #11
Gear Maniac
 
TocaLaGuitara's Avatar
 
🎧 10 years
As long as they don't screw with my ability to operate my MC Mix with Logic...
Old 11th April 2010
  #12
Lives for gear
 
minister's Avatar
 
🎧 15 years
AVID acquires Euphonix

Avid Announces Agreement to Acquire Euphonix

Hmmmmm...........
Old 11th April 2010 | Show parent
  #13
x86/x64 Moderator
 
George Necola's Avatar
That means either that avid wil integrate eucon into protools or kill it..

Imagine protools with eucon. All the postproduction mc5 guys will drop their DAW.. And change to.. pt
Old 11th April 2010 | Show parent
  #14
Lives for gear
 
Daedalus77's Avatar
 
🎧 10 years
If ProTools gets Eucon, Avid / Euphonics is going to sell a gazillion of those Artist series control surfaces. This is kinda exciting.
Old 11th April 2010 | Show parent
  #15
Lives for gear
 
JSt0rm's Avatar
 
🎧 15 years
ohh ****!
Old 11th April 2010 | Show parent
  #16
Lives for gear
 
dbjp's Avatar
 
🎧 10 years
Wouldn't Eucon integration totally cannibalize icon sales though?
Or are they going to create cripplecon for non-rich people?
Old 11th April 2010 | Show parent
  #17
Lives for gear
 
Sugarnutz's Avatar
 
🎧 15 years
Cool! Now we can finally get Windows drivers for the line of small Euphonix controllers.
Old 11th April 2010 | Show parent
  #18
Here for the gear
 
🎧 10 years
Euphonix Controllers get full Protools Support..... SWEET!!!
AVID please come out with a 16 fader controller...
Old 11th April 2010 | Show parent
  #19
Lives for gear
 
jamwerks's Avatar
 
🎧 10 years
Interesting news. Doesn't seem like technology that Avid needed. Apple may not be too happy seeing as how there are (were) partnerships with them and Apogge.
Old 11th April 2010 | Show parent
  #20
Lives for gear
 
🎧 10 years
worst news ever...
Old 11th April 2010 | Show parent
  #21
Lives for gear
 
🎧 10 years
Good, now Euphonix stuff will cost even more!
Old 11th April 2010 | Show parent
  #22
Lives for gear
 
Lifted's Avatar
 
🎧 10 years
Dum-dum-dum...heh

Don't use Euphonix, so I think I'll be ok.

Digidesign is an all time pimping machine, and constantly growing and swallowing smaller corporations.

It's like Kirby, it just can't get ENOUGH
Old 11th April 2010 | Show parent
  #23
Gear Maniac
 
🎧 10 years
I think it's exciting news! I'm looking forward to see what happens, both with the current line of consoles, and what future products are planned.
Old 11th April 2010 | Show parent
  #24
Moderator
 
delcosmos's Avatar
 
3 Reviews written
🎧 15 years
Based on Digi/Avid's past behavior, I'm sure they will stop support of these devices (MC Control, MC Mix, etc, etc) for Logic, DP, Cubase, etc.

Remember Apple is their worst enemy and this year, they stopped the support of DAE under DP.

This is bad news for some of us.

Best regards.

delcosmos.
Old 11th April 2010 | Show parent
  #25
Lives for gear
 
Tony Shepperd's Avatar
 
🎧 10 years
Quote:
Originally Posted by jamwerks View Post
Interesting news. Doesn't seem like technology that Avid needed.
I don't know about that, can you imagine the ICON controller with a layer of the System 5 underneath.
Old 11th April 2010 | Show parent
  #26
Lives for gear
 
🎧 15 years
Can't really see much good coming from this myself. I expect the Euphonix intellectual property will be absorbed into the Avid/M-Audio/Digi empire and the new products that result will be either crippled or massively overpriced. I would like to be proved wrong though
Old 11th April 2010 | Show parent
  #27
Lives for gear
 
tamasdragon's Avatar
 
🎧 15 years
I felt that this could potentionally turn into a bash thread.
I think it is a very good move from avid. I hope we, users will see even more improvements.
Old 11th April 2010 | Show parent
  #28
Lives for gear
 
Beastie's Avatar
 
🎧 10 years
mmmmn

Very interesting - avid are on the counter attack - lets see what unfolds.............
Old 11th April 2010 | Show parent
  #29
Lives for gear
 
robot gigante's Avatar
 
2 Reviews written
🎧 15 years
Whoa!

I hope that this means my new Artist Series controllers will use Eucon with Pro Tools!!

OTOH, that means that the chances of Mixbus getting Eucon are getting slimmer... and I mix with the latter.

Hmmmm...
Old 11th April 2010 | Show parent
  #30
Gear Maniac
 
🎧 10 years
Well, it's bad news because it removes yet another innovator from the market. It's good news because Euphonix has had trouble over the last few years and it's better than loosing their technology altogether. And it's good news for AVID/Protools and their users because they(we) might start to see more compatibility with the Euphonix controllers, and perhaps some of their engineering will rub off on Protools.

Though I think having fewer companies creating our tools is a pretty big negative.

-Richard
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