I already get this 'workflow' on my D-Command (ICON) system with pro tools. 24 faders, eq/inserts/sends/automation + centre section hardware knobs for eq (any eq not just waves all-in-one) and compression/gates/limiter....
obviously not everyone has or wants mid/large controllers but the video talks as if that kind of workflow hasn't already been available 'in the box' (with a good controller) for years already. But I can just call up any plug I want on the Dcommand, mix and match.
I think they are selling a red-herring here, as if by trying to shoe-horn CLA's workflow and console into a plug-in you'll suddenly be mixing like him, each mixer should find their own path. CLA's way won't suit everyone, maybe Tchad Blake's way is better (I prefer it) for example.
I think it is very obviously another marketing stunt/gimmick from waves, note how they can't ever just sell a plug in for what it is but it always has to have a famous name tacked on to validate it? That to me smacks of marketing to the naive rather than striving to seriously aid mixing or help newer mix engineers, who frankly should be finding their own path as said and using a variety of plugs as and when needed not trying to emulate a workflow that pretty much depends on physical controls, without any hardware, not even a controller, with a mouse and KB fully ITB. Selling a hazy dream, I've been mixing for years and been through these cycles of new toys/methods myself in the past and it always comes back to your own workflow and often bespoke plugs/hardware/hybrid as and when you need it.
If waves put as much time into making their plug-ins sound better and less time concocting ways to impress the easily impressionable (and often naive) then I may cut them some slack.