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The Press Desk 26th October 2020 04:07 PM

Shure unveils MV7 Podcast Microphone
 
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Shure unveils MV7 Podcast Microphone

Shure’s First Hybrid XLR/USB Microphone Means Less Time Editing and More Time Creating

LONDON, United Kingdom, 26th October, 2020 — For podcasters, gamers, and vocalists, professional-level audio production is paramount. To answer the increasing demand for audio streaming and recording solutions at home, in the studio, or anywhere, Shure today unveiled the MV7 Podcast Microphone – the Company’s first hybrid XLR/USB microphone. Ideal for both entry level and experienced creators, the MV7’s intuitive design makes it incredibly user friendly and simple to set up and control.

Harnessing the Company’s engineering prowess that developed its iconic SM7B Vocal Microphone - a legend in the recording, live streaming, and podcasting sectors - the MV7 dynamic microphone delivers versatility and control, flexible connectivity options, and high-quality audio in a sleek, compact design.

“This year, we’ve witnessed a significant uptick in the demand for tools and accessories that support live streaming and podcasting – especially as many continue to broadcast their talents from home,” said Soren Pedersen, Associate Manager, Global Product Management, at Shure. “Regardless of the application, creators understand the importance of clear and intelligible audio. We’ve designed the MV7 to be laser focused on the user’s voice, so the audience always gets a clear and rich reproduction no matter the type of room they record in, so their audiences can focus on the content.”

A Virtual Audio Engineer in Every Box

Shure’s Voice Isolation Technology elevates the user’s voice to help take podcasts or live streams to the next level. No matter the environment, the microphone’s pick-up pattern focuses solely on the vocals by bringing it to the forefront of the recording, for uninterrupted audio every time.

A user’s vocal level and mic position are always fluctuating. Auto Level Mode sets gains perfectly in real time, so the output levels stay consistent. This enables creators to focus on the content, and not on their mic technique, resulting in less time editing post-recording, and more time creating. Auto Level Mode also acts as a virtual audio engineer and adjusts audio levels on the fly, giving audiences a more consistent listening experience.

User-Friendly Customisation Shortens Set-Up Time

An integrated touch panel optimises control for quick, convenient adjustments. With just a few taps, the touch panel control lets the user adjust the gain, headphone volume, monitor mix, and mute/unmute, with an option to lock customised settings.

Complemented by the new, free Shure MOTIV App for desktop, the MV7 offers the flexibility to control audio functions with the convenience of various preset modes. Users can select their tone (Dark, Natural, or Bright), depending on if they want a deep “radio” voice, or a crisp and clean sound. These settings are available in Auto Level Mode and can be selected with one click in the MOTIV app. Similarly, users may select their mic distance from the MV7 (Near or Far), depending on how they are positioned. For podcasters and streamers who like to be up close and personal with the mic, near mode is ideal. For those who need a little more breathing room, far mode offers a consistent level up to 18 inches. The MV7 is also certified by popular VoIP solution, TeamSpeak.

Elevated Compatibility

Compatible with virtually any device or hardware, the MV7 is easy to integrate into an existing technology setup, whether creating content in a home studio or recording on-the-go. The mic offers a professional XLR output for use with interfaces, mixers, and professional audio equipment—making it an ideal multi-purpose solution for podcasting, radio, gaming, voiceovers, and recording studios. It also supports a USB-A and USB-C output for Mac and PC. When mobility and on-the-go recordings are needed, the MV7 works with select Android devices. A Lightning cable is available separately for use with iPhones and iPads.

The MV7 Podcast Microphone is available in two colour options (black, silver) and retails for £255. It is now available at select retailers and at www.shure.com/mv7


Emanuel23 27th October 2020 01:12 AM

WHY a micro USB connector?? It is just begging to fail after one year of use.
Oh I get it .. manufacturers these days make stuff fragile on purpose.
What a sorry world to live in.

Should have been USB B type.

blackcom 27th October 2020 06:48 AM

USB Micro? WTF?

kugelfunk 27th October 2020 12:06 PM

Sorry Shure, but while I think this could have been the new YouTube standard (ok, micro USB is not that sexy), it doesn't deliver on the sound. At least when I listen to this comparison:

https://www.youtube.com/watch?v=eIiiqZuZBtk

Not only is the overall performance not as nice as the SM7B, but it sounds like it needs too much work taking care of plosives afterwards.

ChocolateHawkins 27th October 2020 12:24 PM

Yiiikes

doom64 27th October 2020 03:33 PM

Quote:

Originally Posted by kugelfunk (Post 15069391)
Sorry Shure, but while I think this could have been the new YouTube standard (ok, micro USB is not that sexy), it doesn't deliver on the sound. At least when I listen to this comparison:

https://www.youtube.com/watch?v=eIiiqZuZBtk

Not only is the overall performance not as nice as the SM7B, but it sounds like it needs too much work taking care of plosives afterwards.

Yeah...what he said. Plosives should be minimal or non-existent in a product like this.

MadeSumthnGood 29th October 2020 10:27 AM

I bet you there are more people with older computers, than there are people with newer computers.

DistortingJack 5th November 2020 08:55 PM

Quote:

Originally Posted by kugelfunk (Post 15069391)
Sorry Shure, but while I think this could have been the new YouTube standard (ok, micro USB is not that sexy), it doesn't deliver on the sound. At least when I listen to this comparison:

https://www.youtube.com/watch?v=eIiiqZuZBtk

Not only is the overall performance not as nice as the SM7B, but it sounds like it needs too much work taking care of plosives afterwards.

I think that video doesn't show the way that YouTubers and streamers tend to position and use their mics realistically. If you see most of them, they have the microphone further away, in order to have it away from the mouth on camera, and they tend to put it towards the front, and not at an angle.

A far better review (honestly this guy makes the best vocal mic reviews) is this one:



I think it will make it easier for podcasters et al. to make good-sounding recordings than most other cheapo USB mics around. I think it sounds good when used as designed.