Sound is constantly surrounding us and crucial to our understanding of the world – from noise through music to sounds from machines and devices. How will sound play a role in designing electrified vehicles for the future? By what is sound design for machines inspired and in this context, what role does canonized classical music and opera play in today’s technological society? Why is it important to hold on to this art form and reach out to new audiences in a world defined by algorithms?

Sound Design gives us fully new opportunities to evoke positive emotions in our vehicles, which we also interpret as highly complex performative art installations. Under the brand name "BMW IconicSounds Electric" a visionary sound offer will be created for future electrified vehicles from BMW.

"...Drivers may see their car issues diagnosed without any technical checks through a new app which can detect even the smallest irregularity. Designed by SKODA, the Sound Analyser app will highlight the smallest change to engine sounds before technicians can even take off the car's bonnet...

...Skoda’s app simply records noises made by the car when it is running and compares these to stored patterns.

The tool then uses a simple algorithm to determine what can be done to resolve the issue..."