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Love & Loud Music: Be Your Own Record Label / Music Business Marketplace | (Sign Up)
Old 26th October 2018
Love & Loud Music: Be Your Own Record Label / Music Business Ecosystem | (Sign Up)

Hey everyone! I’m really happy to be able to have my very own product announcement here on gearslutz. I myself have salivated over the latest hardware and software here over the years, and to be able to share what I’ve been working on with you here before anywhere else is a super exciting.


Love & Loud Music: Be Your Own Record Label
Love & Loud Music (or "LnL") is a web and mobile app that allows artists of any financial and technical background to act as their own record label. It also serves as a free, open market platform in which music and related businesses can offer their services directly to users and each other. That includes independent studios as well as freelancers, mixing and mastering engineers, producers, graphic designers, distribution and publishing services, video editors, merchandise designers and manufacturers, PR firms, and more. You can think of Love & Loud as an open record label that no one owns, provides artists with all the tools they need to manage their own business, requires no permission, and charges nothing.

How Does It Work?
Using LnL is easy. All you do is log in, choose the service you need, and choose from a list of providers (which you can sort and filter). While not every service that is planned for the app will be supported in its first iteration, we are working to make sure that one day every single facet of music release from production to fundraising to management to legal services will be available to everyone.

Service providers can set up a customizable storefront for users to interact with in order to receive the desired service.

These custom storefronts have various dynamic modules that can change depending on the type of business using the platform and services being offered, and there are several options that can be changed including banner ad logo, price point and descriptions, a gear list/work history depending on the service being offered, a link to embedded samples, and more. Work is being done to ensure that each type of music business is able to do business as necessary.

Pay with Kin

The platform operates with no fees and does not harvest user data to sell to advertisers. In fact, with this alternative to traditional ads, if users choose to engage with sponsored content, they are compensated directly for their insight and attention. How is this possible?

Everything in the app is paid for in Kin, a new digital currency that can be used across an entire ecosystem of apps and services. In addition to being able to purchase and/or sell the tokens for their local currency, users can also earn them in-app by engaging with designated features and sponsored content, which means anyone of any financial background can participate. By using Kin as the transaction layer between users, developer revenue is generated via an algorithmic inflation on the total supply modeled after "Bitcoin mining", but based on user engagement. Unlike Bitcoin, however, Kin transactions for users are near-instant and do not require any "miner" fees, so doing business with the currency and navigating short term volatility between cash and Kin should be much more manageable if users wish to simply trade back to their local currency. (Note that it is not recommended that you speculate with this currency.) This next-gen business model for apps also creates incentive to develop brand new features, such as user sponsored bounties.

For example, users can earn Kin in the app by listening to music and offering feedback, which they can then spend on services, in the marketplace, or on various other spend experiences that will be revealed in the future. Available to artists as a service provider option in the “promotion” section of the platform, “LnL Music Promotion” allows users to offer their own tokens in exchange for the promotion of their music and the garnering of valuable insight from other real users. This is one of the several ways that users will be able to earn and spend Kin, in addition to the services being offered on the platform:

After beginning the task, an embedded song is called up using the SoundCloud API, which the user must listen to for a minimum amount of time proportional to the amount of Kin being offered in order to move on.

After listening to the song, the user goes through a number of questions to provide relevant feedback to the artist, and then they are rewarded in tokens. User sponsored music promotion just one of the new features in which we have been able to implement Kin in a way that benefits the users of the app.

In summary, in addition to providing a secure, encrypted transaction layer that functions without fees between users, it democratizes the financial viability of participation for people of all financial backgrounds, enables the app to be monetized without exploiting user data privacy, allows users to be compensated directly, and even incentivizes the development and iteration of brand new, cutting-edge features. You can expect more updates and elaboration on the integration of Kin into LnL in the future. (Again, note that it is not recommended that you speculate with this currency.)

The music industry has always been held together by the millions of artists and independent businesses that are interconnected to support each other, but it has been difficult and confusing to navigate for those who don’t have the time or resources to pour into figuring it out, even those who aren’t interested in a record deal. It is in this darkness that the predatory side of music has been able to consume the profits, passion, and creativity from the artists who do seek assistance from major publishers to refine and proliferate their content professionally.

Love & Loud Music takes the inevitable end-point of taking the reigns over the facets of your own business and makes it the beginning-point; for everyone. It is an open platform that anyone can access and utilize, regardless of any knowledge of the music industry, or even financial status. This is not simply a cool new app, it is of a new breed of software entirely. One built on the distributed systems of tomorrow, in an effort to contribute to that promise of a decentralized future, in which no one is in charge, and everyone is in control of their own destiny. I believe that the next gen economy will be open to everyone, owned by no one, will not require permission to participate in, and will be impossible to stop; and Love & Loud is at the forefront of that paradigm shift.

Sign Up for Updates / Beta

We are going to need both artists and music businesses to help test and improve the product when the time comes.

Please visit our website to sign up for updates, including details on the upcoming beta and how to register and participate:

For more details on the app, and a slightly more in-depth explanation of the app you can check out the introduction article on Medium:

Love & Loud Music is still a work in progress, but we hope to have a functioning beta by the end of 2019.

You can consider this OP a living work in progress, as it may be updated in the future to stay accurate.

Stay up to date, follow us on:

Love & Loud Music (@LnLMusicApp) on Twitter
Love & Loud Music – Medium

Last edited by kyzer; 28th October 2018 at 08:19 AM..
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