As Casey points out it's a new Fusion-IR reverb with new captures of the M7 done in a way to provide some really cool new capabilities not usually associated with convolution reverbs before.
It is not a plugin containing the M7 algorithms in software. Rather than being used in a general purpose scenario, this shows what can be done with Fusion-IR given a laser focus on the best hardware reverb available today (spoiler... you get closer to an M7 - but you don't get an M7). Casey has expressed permission for this LiquidSonics produced and sold product to exist, but Bricasti of course still owns the copyright over the IR content like with every other M7 IR out there.
Powered by Fusion-IR, it's right down there bottom left
The purpose of Seventh Heaven is to tackle head-on many of the restrictions/compromises previously associated with convolution. This new plugin
behaves much more like an algorithmic reverb in the way you can control and use it. Plus it sounds incredible, the best yet thanks to some tips from Casey (not that you can really tell from the compression on the teasers on Facebook). The Facebook teaser videos are there (and more coming soon) to show off some of the cool new ways you can use these new toys before release. It's almost ready to go.
Soon I'm hoping for some fun discussion about how this kicks ass and some (hopefully a lot of you) are going to agree with me that it's the best sounding native reverb ever unless you want a reproduction of some specific vintage unit - but I'm not going to try and fool anybody that it's a precise match for the actual M7. It's possibly inevitable that some will want to get into A/Bing the hardware and Seventh Heaven. I shall not be claiming at any point that it's an exact match - you can hear a difference and the hardware still rules supreme. I do claim however that you will not get a closer M7 sound or closer M7
experience in software for quite some time.
These are for people that love the sound of the current M7 Fusion-IRs but are looking for that next level up on those in terms of quality and the kind of flexibility you get with a typical algorithmic reverb. There's still stuff you can do on the M7 that you can't in the plugins, but I've picked some of the controls which I personally love using and find super useful, and brought those closer to native users. Those are going to really help you match the reverb to whatever source material you have - those important edits to decay lengths / early & late roll-off filters / pre-delay (inc tempo sync) / delays (including sync) / early reflection selection / vlf level that you can't do (or can't really do in the style of the hardware) with Fusion-IRs right now - it's all tackled here in a way that just can't be done in a general purpose convolution plugin. It's all achieved with a big increase in multi-sampling in a device-focused way with clever capture interpolation (but it's not practical to go for 100% feature reproduction, currently the disk footprint is slightly under that of the existing Fusion-IRs thanks to some very powerful lossless compression). It's fantastic - I'm very proud of the results and can't wait to get it out for you all to play with and use in your productions - and based on the detailed feedback I'm having with some of the beta testers (some of which own M7s and know the sound very well) I'm sure people are going to love it.
This is just gonna help underline that you want an M7