Originally Posted by
Cupwise
for my part, i've more recently actually raised some prices on some of my stuff because i look back over the years and feel like an idiot for having some of it priced so low. my first release, then called Tube FM 1, i originally priced at $16. i put lots of time into that and even had to invest a lot in the radios and other equipment. granted it's a bit of a weird thing, but i got lots of really intense compliments on that one (usually privately). i had someone tell me they had 'top engineers' in their studio in nashville who were 'floored' by those programs. saying that publicly probably would've got me a surge of sales, but hey, i don't always (or maybe even often) go out of my way to publicly praise things i buy either. i got $16 from that person. my own fault.
but my logic was if i put out a library and it's priced really low, i'll make lots more sales. if i've learned anything about business from my time with this- that type of thinking is self defeating and probably the opposite of the truth. because i think what ended up happening instead was that maybe a lot of people saw the low price, the unusual nature of the product, and assumed it was as cheap (quality wise) as it was priced. priced what it was worth, and not worth buying. it also seemed almost impossible for me to generate any meaningful 'word of mouth' promotion on forums, for years. maybe my low prices created some kind of psychological thing where people just didn't want to admit they were using my stuff, i don't know. but i would get some really crazy compliments in private emails, where nobody (prospective buyers) sees.
now i have the price on that same library at $32. i think it's worth that. i think i probably should've always had it priced that way. yeah it's not for everyone but if you're into that kind of thing it's pretty cool ****, imo, and a lot of variety of 'vintage tone'.
but it's not just that release, i (stupidly) did that with all of my stuff, for years (first compressors were ~$16 also). turns out if you try to 'cut people a deal' thinking it will increase sales, it results in people not talking about your stuff publicly, and just not buying much of it. but it was all *my* miscalculation. past few years i've been pricing stuff what i think it's worth and people actually buy my stuff, more than in the past. i think i also miscalculated how big the nebula customer base even was back then, too. it's not like i could've got hundreds and hundreds of sales, enticed by my really low prices. there probably just weren't that many potential customers (nebula owners).
anyway, i put many many hours in every release. i think i was the first dev to give out free updates for my stuff, or at least doing it as minor/major updates rather than a small big fix or something like that. in other words, constantly refining my programs. that tube fm (tube radios, direct, now) release i mentioned just got a recent update bringing it to my current standards. it's almost 10yrs old but now 'like new'. i haven't been able to do that with all of my older releases but i prioritize which ones need it most, and i think i've got all of them that really needed it. my compressors have had numerous, usually free, updates. possibly dozens. and i don't see sales increases out of doing that, either. usually they don't even get talked about in forums where i post them. i might get some 'thanks' type replies etc, but usually nobody ever says 'yeah i hear this or that improvement'. which would *probably* result in more sales. it would also give me some feedback and let me know people notice the improvement (i do get those comments, but they're RARE). but... i STILL do them. i've done them for years. honestly if it wasn't 'fun' for me to try to improve this stuff i wouldn't do it and i'd be crazy to.
i'm not really complaining i'm just pointing this out. i spent something like a month earlier this year to get all of my comps with 48 and 88.2khz, AND fix the 'low end ripple issue' because people were talking about it here. i got some 'thanks' type posts after doing that but i don't think anyone or almost anyone mentioned either of those changes publicly or even by email really. i more recently spent another month or so getting the n4 skins out, where you could push a button to switch between lite/full/shq. that, i thought would get some people talking, but nobody (or very few) said anything about being able to easily switch to lite for less CPU use while mixing, or if they use SHQ to render, or anything in depth like that. so honestly i have almost no idea if i just wasted my time with that update, if anyone even uses that feature! again, that's fine, i don't always do it myself. it's not owed or part of a contract, but it helps. it would help with sales, and letting me know what i'm doing is really appreciated, but that's fine, i enjoy doing it anyway.
i get people want big black friday deals. for me also, black friday seems like kind of a sham in general. i'd like some big crazy sales too! i want one of those raytracing graphics cards.. but they're crazy expensive, haha. anyway, bottom line is i have 20% off of what i still think are low prices, and if i went too far over that, i'd get one big surge of lots of people buying up lots of my stuff dirt cheap and then no sales until next black friday and i'd basically make a few handfuls of peanuts for a catalogue of stuff i've spent 10yrs and countless hours making. and i've already given too much away for too little, again, in my opinion.