Magix doesn't do marketing, and they don't bundle it in with every G'dang piece of hardware out there (i.e. Live and Cubase).
MIDI is plenty happening now (for last several years IMO), and competes head-to-head, so that's not it.
And I wouldn't put it past those pesky devs at Magix to do a Mac version at some point, but there may be a market-penetration issue there as well (and would involve a lot of rewrite I presume - so it may be a resource issue and thereby will probably never happen - but what do I know).
Similar experience here as well, with the 'high-end' and mastering suites grabbing up at lease one copy of Samplitude or Sequoia as part of their arsenal.
So, it may just be that Magix is working a top-down angle on their marketing approach heh
For me, yes it has great native plugs, but it also the object-editing and a sense of 'transparency' that I like.
And no, I'm not going to muster up another stupid null, or 'sounds better' blathering - it's just MY subjective sense of things after using it all these years (while parking some other DAWs on the side).
Greg