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Trent Reznor Changes The Paradigm Again - Forbes
Old 8th June 2013
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Trent Reznor Changes The Paradigm Again - Forbes

Trent Reznor Changes The Paradigm Again - Forbes

Trent Reznor (Photo credit: Wikipedia) In a blow to the current trend of Do It Yourself in the music business, Trent Reznor, the poster boy for DIY, and his band Nine Inch Nails have resigned with Columbia Records, according to a recent press release.

What makes the move so significant is that despite the formidable social presence of Reznor, the last two NIN albums (The Slip and Ghosts I-IV, both independently released on Reznor’s Null Corporation label) sold far below what the band had been used to.

Even though the profit margin was greater and the band was able to sell a number of additional higher-priced packages along with the album, no indie label (especially a personal one) has the infrastructure to push an album to stratospheric worldwide sales, something that Reznor obviously recognized with his return to the Columbia fold.
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