The South By Southwest (SXSW) Music Conference - Lou Reed will be the keynote speaker for 2008.

Reed's keynote will be held in conjunction with a screening of Julian Schnabel's film "Lou Reed's 'Berlin,'" which documents a recent performance of the landmark 1973 album. Reed will speak at the Austin Convention Center on Thursday, March 13, as the kickoff of the 22nd annual conference, which takes place from March 12 – 16th. SXSW will also present a number of featured speakers, including artists Daryl Hall, Steve Reich and Thurston Moore, and Seymour Stein, President of Sire Records. For more information on SXSW or to register for the conference, access the website at south by southwest festivals + conferences or e-mail [email protected].