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Taylor Swift sics fans on Scooter Braun, The Carlyle Group
Old 4 weeks ago
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Taylor Swift sics fans on Scooter Braun, The Carlyle Group

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Taylor Swift sics fans on Scooter Braun, The Carlyle Group



We’ve spent a lot of time and energy over the last few years trying to parse the evolution (or whatever you want to call it) of fandom, as passions, parasocial relationships, and good-old-fashioned “being a dick” have all collided in the constantly mutating cauldron that is the internet, often with wholly unpredictable results. But while we’ve often been able to measure the knock-on effects that these kinds of heightened attachments can have on performers, projects, and just people caught in the crossfire, it’s been rare to gauge the full firepower that a fully mobilized fandom of sufficiently active followers can have on a target, especially one normally divorced from all but the most bloodless of concerns.
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