As Apple Music nears its June 30th launch, Google is getting more aggressive about trying to sell users on its own Google Play Music service. Today the company is launching a free, ad-supported...
Contrary to some potentially confusing reporting (Rolling Stone, for instance), Google's new 'lean back' smart radio feature will not allow ad-supported 'free' users to select specific songs -- but they'll be able to listen to curated playlists (a la Songza, which they bought and folded into GPM) as well as smart radio-style 'stations' seeded off a given artist or track, a la Pandora. But to get full on-demand song and album selections, users will still need a paid subscription; in this way, Google reportedly hopes to keep artist revenues high, while wicking in new users with the ad-driven 'smart radio' tier.