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MFIT Questions (artist perspective)
Old 18th September 2018
  #1
Lives for gear
MFIT Questions (artist perspective)

After searching the web and here, I think I have a good understanding on how MFIT works but there are some things I couldn't get info on.

I'm not an itunes (or mac) user, as far as I understand an artist doesn't have to follow MFIT protocol (using apple tools, MFIT certified mastering engineer) to get his/her song streaming on itunes (?). 1 master for all streaming services should work with decent headroom and loudness measurements.

So then whats the benefit for the artist to use MFIT? also for the listener, is there a HQ listening option when a song is certified as MFIT?
Old 18th September 2018
  #2
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SmoothTone's Avatar
 

Quote:
Originally Posted by cooker View Post
as far as I understand an artist doesn't have to follow MFIT protocol (using apple tools, MFIT certified mastering engineer) to get his/her song streaming on itunes (?).
Correct.

Quote:
1 master for all streaming services should work with decent headroom and loudness measurements.
Yep.

Quote:
So then whats the benefit for the artist to use MFIT? also for the listener, is there a HQ listening option when a song is certified as MFIT?
MFiT is just a guarantee of sorts that the audio will sound its best after encoding. So there's that. Then there's whatever gravitas you get from having the MFiT branding attached to your release (it's mainly only major labels that seem to bother with it anyway). As far as I'm aware, there's no HQ streaming option that makes direct use of MFiT spec'd masters. After all, MFiT still ends up as normal old lossy AAC.
Old 19th September 2018
  #3
Lives for gear
Quote:
Originally Posted by SmoothTone View Post
...
Thanks!
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