On low bpm stuff, trip-hop, hip-hop or electronica I'll do it sometimes but for the most part never on House and Techno. I like to have things as clean as possible down there, release time on the kick is more important imo.
That ghost town track sounded more like a sculpted early reflection chunk or reverb through an envelope or gate, and treated perhaps with overdrive.
In some tracks it seems that adding reverb to the kick works to help get a raw warehouse sound, but then again, that kind of empty concrete room reverb can be applied to less frequent song elements to invoke the atmosphere. Reverb seems to in some ways define atmosphere or at least remind one of a certain environment.
Also I noticed that on some of the newer hard/banging techno that there seems to be a drone track of either some sort of bass, or sub bass, or just very bassy low cut long reverb that was applied to the kick, and this drone layer is sidechained to the kick.
Sidechaining ducking on reverb in general seems to be very effective and has become more common these days. It seems to represent air getting sucked out of the room when the reverb has some higher frequency content.
In drum and bass reverb often seems to be an aspect of the kick, and other elements layering it such as cymbal decay, especially likely when the kick is sourced from a finished drum loop.