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Sales rank discussion -> sales trends Keyboard Synthesizers
Old 19th October 2014
  #1
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Looping Loddar's Avatar
 

Sales rank discussion -> sales trends

I think a discussion of current sales ranks for electronic music products and synthesizers could be interesting. So i opened a new topic. Maybe somebody has different sales ranks from different retailers? So, here are current sales ranks of some products (with lots of Waldorf products because of a diskussion about Streichfett sales in an different topic) of the reseller Thomann which i picked from the Thomann website today:

Date: 19.10.2014

Roland HD-3: 28
Yamaha HS-7: 33
Yamaha P-35 B: 45
Focusrite Scarlett 2i4: 80
Digitech JamMan Stereo: 92
Arturia Microbrute: 197
Clavia Nord Stage II 88: 243
TC Electronic Ditto: 250
Zoom R16: 253
Waldorf Streichfett: 261
DSI Pro 2: 276
Roland SPD-SX Sampling Pad: 279
Roland TR-8: 300
Elektron Oktatrack: 412
Korg MS20 mini: 594
Arturia Beatstep: 612
Novation Mininova: 674
Korg Microkorg: 675
Korg Volca Beats: 679
TC Electronic HOF: 699
Moog Sub Phatty: 749
Korg Volca Bass: 770
Elektron A4: 914
Novation Bass Station II: 1018
Roland VR-09 V-Combo: 1038
Waldorf Pulse II: 1148
Yamaha MOXF 6: 1304
MFB Dominon 1: 1574
Roland RD-800: 1740
MFB Tanzbär: 1765
DSI Prophet 08: 1766
Moog Werkstatt 01: 1774
Moog MF Delay: 1828
DSI Prophet 12: 1947
Waldorf Blofeld WT: 2204
Korg Kross 61: 2227
Clavia Nord Electro 4D: 2376
Elektron Analog Keys: 2403
Moog Minitaur: 2420
Moog MF Drive: 2493
Clavia Nord Lead A1:2619
Roland FA-06: 2807
Arturia Minibrute SE: 3215
Waldorf Rocket Thomann Edition: 4015
Access Virus TI2 Desktop: 4348
Vermona DRM 1 MKIII: 4361
Waldorf Blofeld BK: 4379
Roland TB-3: 4590
DSI Tempest: 5227
Moog Slim Phatty rack: 6351
Waldorf Blofeld Keyboard BK: 6357
Clavia Nord Drum II:6868
Roland System-1: 7056
Moog Voyager RME: 7396
Waldorf 2-Pole: 7629
TC Electronic M350: 9142
Roland Integra-7: 9199
Roland C-200 Organ: 15715
Studiologic Sledge: 19623
Waldorf Zarenbourg: 19821
DSI Tetra: 20088
MFB Dominion X SED: 20364
Vermona PerFourMer MKII: 20428
DSI Mopho: 20647
Waldorf Blofeld Keyboard WT: 20714
DSI Evolver: 20890
Waldorf Zarenbourg BK: 21079
Vermona Mono Lancet: 21362
Analogue Solutions Leipzig-S: 28846
Waldorf Largo: 35801
Waldorf Lector: 37310
Dreadbox Murmux Semi-modular: 64165

My understanding is (sorry, it is only a somehow educated guess!), that these sales rank are based on the number of orders (not: sales) of a product in the period of the last six months.

A Moog Sub Phatty (a wonderful product of you ask me) for example with a relatively low sales rank (749) - now - does not mean that this product hadn't had good sales in the past. I also have to admit that Thomann sales usually are only somehow representative for European sales.

It seems to me that cheap synthesizers dominate the sales - with some interesting exceptions.
Old 19th October 2014
  #2
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Synth Buddha's Avatar
But 749 isn't "relatively low." It's actually pretty good. Even a Korg Kross 61 is at 2227, and they tend to sell bucketloads of those kinds of synths.
Old 19th October 2014
  #3
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I think your conclusion is a bit flawed, and not really considering the variables of how long certain instruments have been out, the length of term this sales data covers, and that Thomann is just one store in Europe and probably not representative of worldwide.

For example, the DSI Pro 2 is at 276…is not the cheapest mono to be had by far, and has only been available for a very short while. By looking at these numbers you would assume that it outsells the Microkorg massively…which has been out for like 10 years and is one of the best selling synths of all time. Somehow I doubt that is true… While it may have outsold the Microkorg in the last few months…and at Thomann…which I'm assuming is a store more for established nerds versus Guitar Center where key novices would tend to shop (and doesn't tend to carry many higher end keyboards). I'd be willing to bet that if you looked at worldwide sales in the last few months…the Microkorg probably still outsells the Pro 2…

Sub Phatty may "only" be at 749 at this time but again in the past year I'm thinking its been further up there closer to the time of its release (prior to the announcement of Sub 37). In fact I think the Sub 37 greatly affected sales of the Sub Phatty…

And when you have sales ranks that go down to 64000+, 749 is definitely not "relatively" low… I'm guessing that selling individual units will cause large jumps in rank, its not like Thomann is selling you know 10,000 Sub Phattys in 6 months (or whatever), its probably more like 50 or even less.
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