Quote:
Originally Posted by
dolomick
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What I don't understand is how Korg came to the conclusion that modules don't sell well when they released the Minilogue XD long before the module came out. At that point users like me that were the true customer base already had one, and most, like me, didn't want to deal with the hassle of selling one just to buy the module version. I think they should release a module and keyboard version simultaneously and then get the real data. It's a flawed data set as it is.
Korg has decades of experience selling synths, the xd is not their only data point.
It's also not only Korg that says that modules don't sell as well, other manufacturers say the same thing.
I remember Behringer in particular: when they were looking into if a Deepmind module would be feasible and at what cost the info they got from talking to retailers and such was that (if memory serves me well, it's somewhere on GS) they'd sell 7 keyboards for 1 module. They still went ahead with it, but the module ended up costing as much as the whole keyboard because the economies of scale aren't as good since they can't sell as many of them.
More recently when Behringer pooled people for ideas as to what to do next they outright said not to suggest more modules because, in their experience, modules that cost more than ~$300 (again, if memory serves me right, I don't have time to fish up the sources, this was on Facebook if I'm not mistaken) just don't sell well, it's not worth the bother.
Manufacturers have limited ressources, so they have choose between doing a keyboard + module versus doing two different keyboards or such. Keyboards win cause they're easier to sell.
Why? A keyboard is a complete solution. A module is a piece of a larger puzzle. It's like a laptop versus a PC workstation: for everyday people the laptop is just way easier to deal with. Plug. Play. Compact. Easy to move around. No need to figure out what cable goes where, what is compatible with what, how to configure this or that, what other bits do you need to buy to do what you want, etc. A laptop is not ideal in every way but it's convenient and more than good enough to get the job done.
To get back to synths, before being able to use a synth module you need to learn your way around MIDI. That alone is a big stumbling block. MIDI was not made for humans