Oh, I think they actually printed a stylized circuit board on the front panel as part of the new look. Could look nice.
Anyway, this is annoying. The teasers are showing so much it makes you wonder if that's really all there is to it. We've a pretty good idea of what's going on on the outside, they aren't really trying to hide it. Are there any internal changes is the big question, cause a new AFX look or presets ain't worth that much build-up
edit: maybe it's circuit bent, cause Novation has a bit of hacker culture going on, would fit.