Quote:
Originally Posted by
chrisso
This is so silly. Everyone understands the formula. If it was just the above, everyone would be having successful careers making hit records.
A studio guitarist once told me a funny story...
He was working on a record when the band's manager burst into the room and said "hey, I've got a great idea for a hit song". Everyone stopped eager to hear the idea - which turned out to be "we need a great hook, a great melody and great lyrics, then we get a great producer in."
It's like no one knows any of this?
The problem is everyone is doing it. No one sets out to make a bad product and NOT build a loyal audience.
It's how you do it when there are no gigs and Spotify is working against you.
that is the crux of it.
(FWIW, I am trying to make a great product. I'm not giving up. I am trying to monetise it and have watched all the vlogs and used many of the methods. But it's not about me. I don't expect to be 'successful, doing what I am doing and at my age. I'm just expressing what I'm seeing with years of experience. It was always fatal for music as a while when musicians stopped making music they were passionate about and tried to appeal to a wider audience. If you were George Michael or Prince and passionate about pop, then you made amazing pop records and were successful. If you weren't passionate about pop and were just trying to be successful, it always failed. That's EXACTLY why so many artists changing their music to suit the Spotify algorithm is a bad sign for music).
You're right, that is a silly formula...it's the work in between that makes the difference.
Most musicians, the vast majority of them make mediocre product. Even top musicians in major labels. How many time have you bought an album on the strength of the one or two singles and found the album to have another half dozen duds? And those were the duds that were good enough for the album. Your mom and some friends might listen more than once to a mediocre song, but strangers won't.
Most indie musicians have no idea how to create a loyal fan base. How do I know? I go to their shows and talk to them. I look at their socials. And the most important - they don't have access to funding that would allow them to market to BIG numbers. Spending $10 to boost a post isn't marketing. Or spending $50 targeting east India for get more likes.
Monetizing it. You're right, Spotify's algorithm works against you. I had to use Spotify's API to write an app that gave me more control so I could drive songs to more fan generated playlists. It wasn't cheap. The cost of fan acquisition was very high, but it allowed me to have access to the fan in away that let me monetize them outside of Spot, thus upselling them as well as making personal connections with them outside of Spotify.
But, I am one voice in a chorus of voices and my experiences will be different.