theblue1 26th November 2014 04:56 PM
Taylor Swift, as it's been sorted out, isn't opposed to paid subscription streaming -- but only to advertising-supported streams which pull down the average per-stream rate at Spotify. (Her works are still available on non-Spotify all-paid-subscription sites like Google All Access, Beats, etc.)
When Spotify's ad-driven tier was first announced in the US, there were to be limits on the number of ad-supported spins per tune (five total, if memory serves). And a lot of folks were mollified -- until Spotify (owned in large part by big labels) changed the terms allowing unlimited ad-supported plays. That raised the fear and loathing level considerably.
But there ARE indie musicians -- who don't have a label sucking up 80-90% of the revenue from their music sales -- who feel that the ad-supported tier at Spotify and the 'discovery-oriented' features of similarly ad-driven Pandora 'radio' actually work for
them, as this indie musician-penned op-ed at Billboard lays out, showing how stream revenues work for indie musicians who don't
have a label taking most of the stream pie: Op-Ed: Independent Musician Ron Pope: How I Made $250K From Streaming | Billboard