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Old 24th April 2012
Originally Posted by CdeT View Post
Coca Cola, whom I worked with on the Olympics, just signed an exclusive with Spotify last week, and IEG, the largest global sponsorship consultant, states music sponsorship is outpacing every other category in growth, with $1.17 billion spent in 2011.
awesome... so coca cola pays spotify how much? spotify then uses the artists music to shill for coke... and the artist get's .005 cents per play. awesome.

Streaming Price Index : Pay Rates as of 12/31/11 | The Trichordist

something's not adding up. if spotify is getting sponsorship money from coke, shouldn't that money be going to the artists?

Spotify Joins Coca-Cola for Worldwide Coverage | |