Originally Posted by work2do
I would say 95% of every commercial album release, video game, and box office film goes through Pro Tools at some point. Even those where the music is created on fruity loops. You can use an ipad to make beats at home. But that ipad beat will go through Pro Tools at some point before it's hits the airwaves or movie theaters. Pro Tools has never been a widely used "production" software.
And that's the point you don't get it... Music is created with something else than Protools, but now producers/musicians don't need to go through Protools at any point. So they don't absolutely _need_ to have Protools HD rig at any point. A simple PT Native could wildly be enough if they still have to convert their music to send it out. And for that, no need for a Protools HDX rig with an Avid Surface Control.
Cheaper is relative to your market, your clients and what they come to you for, and your bottom line. It's cheaper to put in an SSL Matrix or a C|24 but that would kill our bookings. For example: Say our leases are up on our D-Controls 2nd quarter 2014. If we choose to go S6, the monthly nut is still in the same ballpark. If we put Nuages where there used to be Icons, our biz would fall off big time.
Again that's what _you_ don't get by coming here (like the other troll) on a Nuage thread to talk about Protools. What you don't get is that for Large Corporate Post Facilities it's not even a question of using Protools... but today in the Music Industry and even the small post guys (yeah, there's guys working on videos outside of L.A.), they can see in Nuage something Avid can't propose, starting by the price.
I know a lot of Music guys that can spend $25K, $30K or even $40K on a console/controller and don't give a damn about Protools anymore. And these guys are also doing some video/post now because everything has to be video these days of Youtube/Facebook.
Different customers for different market... We're not talking about Audio and Post for Hollywood where Protools is indeed the leader. We talked about a lot of people that represent a growing community in the Music Industry that just don't give a damn about Protools because they can easily live without. Actually, for these guys, using Protools is currently more a drag than any real benefit.
(And I'm saying that as a Protools user. I'm just not blind enough to not see the current reality in Music).
That's part of the business. If you never want to upgrade your studio go SSL analog console, Studer, and analog outboard or stay with the current setup that still works. Facilities don't chase upgrades and new tech like home studio folks. There are facilities still on PT 9 and booked 300 days a year. Some still on 8.
That's my point... There's a lot of facilities that don't have HDX, that don't have PT11, that don't have AAX plugins, that don't have S6 surface control... and will probably never have because it just doesn't fit their market anymore.
But they surely want something to replace their old Analog console or Control 24/Pro Control because today you have to be able to switch projects several time in the day and analog recall is just too huge PITA for that.
And for these guys, Avid doesn't have any affordable and suitable solution anymore. The D-Command was one of them, but it's discontinued and won't be supported 5 years from now and the S6 M10 is twice the price and just doesn't fit the bill anymore.
That's why I say Yamaha can target the Post and get the Music market in the same time, the market Avid just left.