1.Remember you are there to make money for the company - not the artists, so you need to satisfy various criteria!
2. Identify Revenue streams and understand where the artists play a major role and to what extent, this is 2012 and you will be surrounded by others & you'll be all backed up or ganged on by others needing you to save their jobs - you need to work for everyone!
3. Your a serious team player whom can satisfy the needs of all sides, you also need a pool of talent - don't play your cards all at once - broader musical terms are desired here as you need to function from A&R, Marketing, Promo, Payola, etc right through to a non type advance scenario - no on spec deals or contra deals! Solid deals only with Artists & Managers!
4. Your production credits are good, though you'll move that "ROLE" into seriously "SAFE" hands so when you over run, you have someone else to blame A&R is all about BLAME - how, why, where, & when will not cut it in a full company meeting. You need to work out what the company points are, it's label stars and try and wrap everything you do into a 360 degree deal so the company benefits.
5. The Company will have their preferred way of working .....go with them until you gain tenure or get to Mk3 interview! This interview is one of many!
6. You should by now know exactly how the company moves it's artists and revenue, and through which preferred avenues it does so.....your going to work 24/7 12 hours office 12 hours nights & clubs + Artists - don't bring in the (I've got a scoop/Angle for you stuff) Play it gently to begin....suggest, don't in force!
7. Working in A&R is very close to managing a massive database & studio complex, you need to multitask well and keep your word 100%. Never Lie, Disrespect or promise anything you can't deliver 100% as you are fighting on 2 fronts here - the company and the company - the artists need to have faith in you - offer all and they'll know it's bullshit, and you will not find the new star on youtube, though humour is half the battle!
8. Be an Upfront, Standup kinda a person, you need supreme confidence even when you know all is slipping away - getting in the door is half the battle, don't rattle on about Studios & engineering chops, those are what studios & engineers are for, your into making money on returns and preferably BIG ONES for small outlay - they might give you something impossible to do when you begin - give it a shot though offer a plan B... you can all get out of with NO PENALTIES!
9. TV, Radio and The www./Net
are now your main advertising streams and revenue bases, you'll need to work with already big-ish names & ego's plus plenty of meets and greets, be affable, polite, humours and warm & friendly, look at the good in everything though more so the bad......look at what can/could go wrong before critical decisions! Record everything you think critical on a 64gig iphone - this could one day save your ass big time - pay huge respect to all staff be they lower or higher, don't big note, don't play it up, you selling/buying shares in music to capitalise in them. don't try to polish something which can not be polished - remember you'll need a strike rate - you need to get something in the bag within 12 weeks of landing the gig. (So plan you evil plans though say nothing to no-one!)
10. Enjoy yourself & have fun - Industries melt down after long term artists expire - it happened with Marvin, Whitney will be the same - don't find the next one.....sit, think, polarise, prioritise, and pounce!