Year just gone by I did a fair bit of advertising during summer.
Nothing. It was horrid. I got calls from the adverts but no bookings, so I thought the adverts were rubbish.
3 months later those same potential clients called back with bookings.
This was in addition to my usual recurring clients and such, but trying to use advertising to gain some new ones (some of my old ones had moved over east) took some patience.
The best advertising is buzz. Being the studio everyone hears about, that's always in peoples minds, etc etc. Long term goal, but buying advertising is a small part of that larger goal, not the crux of it. Just to keep things in perspective.
DISCLAIMER: This post was written sans coffee.
My little recording studio in Perth, Western Australia.
Check out the link to hear some of my work!