I am going to admit it.... i'm an addict :( ....to gear, and marketing

[complex]

I Love hardware cant get enough. but the problem is im in Debt to it and having trouble paying it off. as you sluts know selling hardware is like selling limbs, and i really dont want to do it.


___


But i want to step up my game im a good engineer and i want to show people that, but im not sure how to get that across since i dont get much work..... ( and i think we all know how the induatry works by now)

i know the state of the industry at the moment and im sure alot of you Slutz have has to sell hardware to survive or even "get by" but im asking how do you guy go around doing it ?

im asking people who are in this situation!!

and im also asking people who have got out of this situation!!!

how you guys do it????


and if you are happy to give away any marketing techniques i would be more than greatfull. in the hope that you would share yours!!!

and i know ther are some slutz on here that are good guys""


do you know what.....

im gonna say one now even though my businesss (even thought i dont like to think of it as a business) studio is strugerling.

i like to contact the weaker studios in my town/citys( through myspace and face book and say...

"Look i can do a beter job for cheaper but i will let you deiced by listerning to my tracks" on myspace,soundcloud" what ever" blah blah

but you get the idea.


anyway i hope you guys here show you ideas for markting and how you get publicity for your studio, i have shared mine, and i only think it fair if you share yours.

[jonathan jetter]

Originally Posted by complex

i like to contact the weaker studios in my town/citys( through myspace and face book and say...

"Look i can do a beter job for cheaper but i will let you deiced by listerning to my tracks" on myspace,soundcloud" what ever" blah blah

but you get the idea.

really? and how well is that working out for you?

as to the original question....don't buy gear if you can't afford it. don't go into debt if you're not good at managing debt. sell gear when you need to sell gear. don't keep pieces around that you're not using. etc etc.

[complex]

Originally Posted by jonathan jetter

really? and how well is that working out for you?

as to the original question....don't buy gear if you can't afford it. don't go into debt if you're not good at managing debt. sell gear when you need to sell gear. don't keep pieces around that you're not using. etc etc.

tbh it not goign to bad, and i do not feel bad becuase the studio dont give a shit about the customer, and the thing is i have shit gear compared to them!!!! i just know how to use my gear to the best so i can get more out of it.

taht what pisses me off there a big complex that dont give a shit about the customer, only money

[digitrax]

Originally Posted by complex

...if you are happy to give away any marketing techniques...

Don't know if this qualifies as a "marketing technique" but...


I find a band that I'm genuinely interested in working with and I approach them. Usually at a gig, with something like "You know, I really dig that song '(insert name here)'" or "I really like your music" and just talk to them about their art and the direction they'd like to go in.
At some point, I'll usually say, "Hey, let's do a session - spend a day with me and pay me whatever you think it's worth."
If they like you, then they pay you decently (or you at least you have the option of saying, "Look, if you want to continue, this is what I'm gonna have to charge you...") and if not, you tell them (politely) that it's probably not gonna work out.
Yeah, you lose a few days, but you'd be surprised how many repeat clients you eventually garner.

[glenn Taylor]

yes +1 on finding a band or artist you really like and can do a good job on. Get them in the door with a well done free demo or discount demo. But They can be the a band in a style you love ,but you should make sure they don't have a "we don't ever pay for recording " attitude. Just like me . People will call and ask questions and have money to record so I will talk with them for a 20 minute period . Then ask "How soon are you all looking to record? He might say oh sometimes next year. Ask the right questions. Back to the gear.
The US might loose our credit rating do to our massive debt. People laugh ,but there could be marshall law comming soon. It's your duty not choice to buy as much equipment as you can while you still can.
We MUST ALL SPEND LIKE DRUNKIN SAILORS on 3 DAY PASS Before going off to war!!
...I am sort of serious. When clients see new gear it doesn't hurt though.
GT.

[complex]

tbh im gonna say if people do take your customer i would not take ti personqlly, i have had people who have takken my customer before in the past. iwas so anoyed
__

i was thinking WHAT THE **** ARE THEY DOING. but then i reaslise they are doign stuff that the customers wants. and then i realised the truth, no point of being pissed offf, so i booked an appointment in his studio [not goin to say the name] but said im a studunt who wants to learn how you guys mix and stuff and i even brought my own studio's file from my studio. and he didnt even realise that i was from another rival studio in the area. but it wasnt even about a business thing. The gear slut who are true gear slutz realize it about perfecting your own skill and making recording sound how you want the to sound!!!!

[TRANQUILO]

I have found that most artists and bands dont give a shit about your gear, they only care about your skills and your abilitys and your attitude. I find many of my clients have no idea what any of my gear does or what its for, they simply like what they hear as I turn knobs and move faders and that keeps them coming back and refering me. Othertimes I come across studio savvy musicians who know there shit. Either way its an important business if you want it to be. If you have a small group of clients that you always work with then you will gain there trust and they will recommend you helping your client base grow. Contacting other studios is good if you wish to network. I have built up a very good network with other studios around town so I can freelance or get extra work when a studio is overwhelmed with work. If your business justifies your purchases then you are on the right path, If your purchases do not justifiy your business you are going to run yourself into the ground. Its a business animal that needs money to feed it or it will die.