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Old 10th July 2007   #1
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Loudness Wars

Headlines on Yahoo's main page.
Why New Music Doesn't Sound As Good As It Did : Christopher Null : Yahoo! Tech
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Old 11th July 2007   #2
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Don't get me going....

After working on a project almost a year, with an artist/producer who's got a great ear and is in search of the most minutest of details....he lost his head during mastering in the quest for loudness and smashed the living $#@%$ out of the detail that we had been carefully eeking out of his music for the past year. He's happy now though, so ........

Oh well.....will it ever end?
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Old 11th July 2007   #3
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Don't get me going....

After working on a project almost a year, with an artist/producer who's got a great ear and is in search of the most minutest of details....he lost his head during mastering in the quest for loudness and smashed the living $#@%$ out of the detail that we had been carefully eeking out of his music for the past year. He's happy now though, so ........

Oh well.....will it ever end?
WHAT?! I CAN'T HEAR YOU!!!
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Old 11th July 2007   #4
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Hopefully we will all look back on the "Loudness Wars" in 10-20 years and laugh about it... much like we laugh about the "Rev Wars" of the 80s.

This loudness crap is ridiculous. 90% of mastering available these days (especially in Canada) will do more harm than good to your product... it's the biggest joke in the industry.

I'm especially steamed after hearing Strung Out's new album (one my favorite bands since about the age of 10). Absolutely amazing album produced by Matt Hyde... has digital noise (artifacts) all over it... and not just on peaks either, EVERYWHERE. Bullshat.
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Old 11th July 2007   #5
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WHAT?! I CAN'T HEAR YOU!!!
Here...let me grab my Massey 2007 or Waves L2......


WILL IT EVER END....


There. How was that?


bp
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Old 11th July 2007   #6
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WILL IT EVER END...
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Old 11th July 2007   #7
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Simple Science

Younger kids hear higher frequencies so that is why it is nessecary for Cds to have a higher volume.
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Old 11th July 2007   #8
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WILL IT EVER END...

As long as kids "shop" for new music at the iTunes store, no. It's the jukebox era all over again, but with earbuds.
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Old 11th July 2007   #9
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Simple Science

Younger kids hear higher frequencies
so its imperative that cds play at a higher volume.
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Old 11th July 2007   #10
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One of my students said that the music of the 70's doesn't sound as good as today. The stuff on itunes sounds way better than those albums. He is about 14. I guess bright, loud, and thin sound better that Zep II!

What has happened. These kids of the future will never hear an LP. This is kind of sad.
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Old 11th July 2007   #11
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I think the mastering in the 70's and 80's rock could have been a bit hotter.
But nowhere near how it is today. Most any music will be ruined by extreme loudness. But a practically uncompressed sound is non-detrimental. In fact an uncompressed sound does have it's own appeal.

Most mastering in the 90's was a just about right IMO. Maybe that's part of what makes 90's music so appealing.
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Old 11th July 2007   #12
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I think the mastering in the 70's and 80's rock could have been a bit hotter.
A new perspective.
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Old 11th July 2007   #13
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a lot of "nme" bands master the shit out of their tracks like The Fratellis. Sounds horrible, and it will probably have that "naughts sound" 20 years from now just as there is that "80s sound" which came about from a lot of homogenous music back then.
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Old 11th July 2007   #14
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It's alright, I still have a large CD and a large record collection - I can hold out until something comes out that's good.

I the mean time, soundtracks are about right - I'll just rent movies where Morricone or Elfman did the score....



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Old 11th July 2007   #15
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Quote:
Originally Posted by tarnationsauce View Post
I think the mastering in the 70's and 80's rock could have been a bit hotter.
...

Most mastering in the 90's was a just about right IMO. Maybe that's part of what makes 90's music so appealing.
Don't forget to factor the evolution of A/D conversion into this. I agree that there's a peak somewhere between '95 and '98 -- best balance between headroom and better A/D. A lot of the "classics" that were first in line for CD release STILL sound like copies of the same master from 20 years ago!

I was hoping that Hi-Res audio releases would address this. Well, bye-bye Tower, and Wal-Mart sure as heck doesn't have a DVD-A/SACD section (if they do, I bet it has...like...2 titles...dunno...I go to Wal Mart about once every 5 years...).

I would have no problem popping $50 or more for 24/96 remastered stereo files of classic recordings (or recent, great sounding ones). But they'd have to shut the dang limiters OFF! Call it the "Audiophile Edition" or "Producer's Edition" or something...

Are there any rock-oriented audiophile labels? I was actually thinking that a Producer's Pack including Pro Tools stems, 24/96 non-limited masters and video footage on a DVD, and the usual CD release would be a cool format...2 discs, $30 or so -- or whatever. Just a thought. Of course, I also thought it would be cool for an indie to release 4 or 6 (or more) albums on ONE DATA DVD (everybody puts 'em into iTunes, anyway) -- and sell it for $10 (distro., shows, mail-order, and/or by-mail-quarterly subscription, Sub Pop-style) pooling the artists' share between the artists on the disc. Now THAT would be a way to get "despotic utopians" to fight over money, for sure, but what the heck...it's a cool idea. Why limit a disc to one artist?
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Old 11th July 2007   #16
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Just read through a couple pages of comments. It's pretty interesting what the general population thinks. Some think it's a de facto copy protection scheme to make mp3's sound terrible while others think it better because compilation CD's are easier to make since all the tracks are closer to the same volume.

Interesting to hear comments from the end user side of the argument.

I thought the article and video were a pretty weak presentation. A journalist is not going to change anything. It will be an artist that takes a chance at the right time with the right material to make a difference.

I remember there was a PJ Harvey record that drove me nuts because it was super loud and then super quiet. I always wondered what motivated the production choices on that CD. It was like every other chorus was a hidden track because I would forget I was listening to music and then suddenly it would get loud again. Who knows, maybe it was great.

It would be nice to hear more music use the dynamic range a CD can provide and not just at the beginning and the end of songs.
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Old 11th July 2007   #17
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Quote:
Originally Posted by johnwayne View Post
One of my students said that the music of the 70's doesn't sound as good as today.
Honestly, I don't believe that kids today know how to listen to music that isn't one dimensional with no dynamics. Does that make me old?
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Old 11th July 2007   #18
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Quote:
Originally Posted by drBill View Post
Honestly, I don't believe that kids today know how to listen to music that isn't one dimensional with no dynamics. Does that make me old?

Hahahaha nah man it doesnt make you old. your generation loved loud cars and loud music and its the same with mine but now everything is pushed to the max. also, it's just that my generation is always looking for a quick fix for everything so compromising quality doesnt bother them. whether it's downloading music or movies, thats how they wanna have it but i have like an old school mentality i guess.
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Old 11th July 2007   #19
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Originally Posted by wm_b View Post
It will be an artist that takes a chance at the right time with the right material to make a difference.
Exactly. But...oops...most of the end users are listening on iPods anyway.

I agree, though. It doesn't matter what the audio geeks think or say. One marquee artist (or a small movement) bucking the trend could start a snowball effect. I think a lot of people are waiting for a chance to "turn it down" (letting the LISTENER turn it up!) -- they just need a justification so they don't lose the job/gig (or audience, in the artist's case) in the process.

But in reality, I think this is wishful thinking, unfortunately. Volume has such comparative appeal to the layman (i.e.: non-engineers), especially in the "iPod Shuffle" world. People won't "turn it up" -- they won't even wonder why your tracks sound anemic. Nope...zap...next song...
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Old 11th July 2007   #20
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Loud records aren't loud, they're less dynamic (Charles Dye)
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Old 11th July 2007   #21
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I'm so tired of clients telling me to make it louder. As a small studio in a small town we end up mastering (pseudo-mastering-ITB that is) all our recordings and it's always the same: "I want it louder" even if I smack the hell out of the L2007 plug in. I remember a few years ago that with just a L2 you could get your mix "loud" enough so the client wouldn't complaint, nowadays it's very hard to satisfy them.
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Old 12th July 2007   #22
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Incase you haven't already seen it here is a cool link about loudness wars.

YouTube - The Loudness War

Cheers
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