How do I calculate rental prices for my equipment?

Gaston69 · 29th April 2011

Hi,

In most cases I use a fairly a small setup in order to record classical music however we get lately also crossover music (mix between pop and classical) i.e. multi channel recording projects which requires more microphones, preamps and converters etc etc.
Which also results in more shipping costs, insurance, more post production etc etc.

Now how do I calculate rental prices / labour to my client?

Gaston

tenor39 · 30th April 2011

The norm is 2% of the retail cost per day (10 hrs.) for gear rental.

Gaston69 · 30th April 2011

Quote:

Originally Posted by tenor39

The norm is 2% of the retail cost per day (10 hrs.) for gear rental.

Thanks for the tip, I spoke yesterday to a colleague and he told me that in the "good" old days it was 3% however in Germany it is now down to approx 1.5%.

Cheers,

Gaston

John Willett · 30th April 2011

In the good ol' days it was 5% per day 10% per week.

I would do 2.5% per day now I think - you need to think about wear and tear, and replacement costs and still making a profit from the hire.

Something with a long life can go out cheaper than something with a short life that needs to be replaced every year or two.

philper · 1st May 2011

When I started in film/video audio the rental norm was 1% of value, with certain minimums and deals made for big packages. That was 35 yrs ago. We now look on those times as good times....

phil p

mpdonahue · 1st May 2011

It also depends a little on the durability of the gear in question.
For a mic preamp or other piece of rugged hardware we normally use the 2.5-3% per day. For mics and other fragile things we typically use 3-3.5% of value per day.
Also, remember that anybody renting from you should be supplying you with an insurance binder listing you as the payee for the full retail price of all gear, cases and accessories.

All the best,
-mark

29th April 2011	#1
Gaston69 Lives for gear Joined: Aug 2005 Location: Belgium Posts: 664 Thread Starter	How do I calculate rental prices for my equipment? Hi, In most cases I use a fairly a small setup in order to record classical music however we get lately also crossover music (mix between pop and classical) i.e. multi channel recording projects which requires more microphones, preamps and converters etc etc. Which also results in more shipping costs, insurance, more post production etc etc. Now how do I calculate rental prices / labour to my client? Gaston __________________ Sir George Martin . . . a remarkable insight into the most important piece of equipment in the recording studio - the human brain. www.acoustic-music-recordings.com WTB: MY16MADI64 MADI Board for Yamaha Mixer WTB: 1-off B&K4006

30th April 2011	#2
tenor39 Lives for gear Joined: Sep 2002 Location: Denver, CO Posts: 598	The norm is 2% of the retail cost per day (10 hrs.) for gear rental. __________________ Mike Morgan Isle of Skye Audio Productions http://www.RecordClassical.com Audio Director and Announcing Chair for Pyrotechinics Guild International www.pgi.org

30th April 2011	#4
John Willett Lives for gear Joined: Feb 2008 Location: Oxfordshire, UK Posts: 5,291	In the good ol' days it was 5% per day 10% per week. I would do 2.5% per day now I think - you need to think about wear and tear, and replacement costs and still making a profit from the hire. Something with a long life can go out cheaper than something with a short life that needs to be replaced every year or two. __________________ John Willett Sound-Link ProAudio Ltd. Circle Sound Services President - Fédération Internationale des Chasseurs de Sons (and lots more - please look at my Profile)

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1st May 2011	#5
philper Lives for gear Joined: Dec 2005 Location: San Francisco area Posts: 2,422	When I started in film/video audio the rental norm was 1% of value, with certain minimums and deals made for big packages. That was 35 yrs ago. We now look on those times as good times.... phil p

1st May 2011	#6
mpdonahue Gear addict Joined: Dec 2002 Location: Boston, MA Posts: 496	It also depends a little on the durability of the gear in question. For a mic preamp or other piece of rugged hardware we normally use the 2.5-3% per day. For mics and other fragile things we typically use 3-3.5% of value per day. Also, remember that anybody renting from you should be supplying you with an insurance binder listing you as the payee for the full retail price of all gear, cases and accessories. All the best, -mark