Universal Audio Sony Oxford EQ

[lordward]

Originally Posted by Sixstringzzz

They'll never go native because they're terrified of piracy and losing their customer base. Clever business IMO.

All of Sonnox plugs are available as Native VST plugs. This is why this makes no sense to me.

[choukette]

Originally Posted by Sixstringzzz

UAD will never go native because they're terrified of piracy and losing their customer base. Clever business IMO.

they also lose many ultra loyal customers who stop every investment on the UAD plateform because UA just going very greedy and close minded,

a brief read of the mood in the UAD forum show how the relationship between UA and its customers change since 3-4 years,

the golden age is the thing of the past.

[scruffydog]

UAD going native would cause much confusion not to say countless threads of comparison.
The one thing we all agree on..is that what ever combination we have the hit on the computer is minimal and the quality is excellent.

[Johnkenn]

Dude, I've owned 2pci UAD 1's, 5 UAD-2's, 2 Apollos and now one FW Duo...so yes, I've owned UA plugs. Why is everyone so threatened by this? The pic shows a "610 Preamp" how else would they implement that plug without doing it on the Apollo? It's got to be on the Apollo. Btw - I never said they were going Apollo only. Touchy?

Originally Posted by mirrorboy

I have no idea what you are trying to say with this picture.

I also have no idea why you'd think "UA is going Apollo only." (which I couldn't disagree with more, btw)


Please share why you think "UA is going Apollo only."

I'm sure many would be interested to hear why you think this.


Thanks,

Scott

P.S. Out of curiosity, do you own a UAD2 card or Apollo?

Have you ever used UAD2 plugs?

Thx.

[K-Slash]

Originally Posted by Johnkenn

Dude, I've owned 2pci UAD 1's, 5 UAD-2's, 2 Apollos and now one FW Duo...

Just being curious here, but why would you need 2 Apollos ? You said you owned, so you're done with Apollo already ?

Originally Posted by Johnkenn

The pic shows a "610 Preamp" how else would they implement that plug without doing it on the Apollo? It's got to be on the Apollo.

It show "610 Preamp & EQ Collection". Don't see why they would release this EQ only for Apollo. And by the way, you could use preamp plugins on everything, just to add color, so it does not have to be only used with material being recorded through "ultra transparent" preamp.

Originally Posted by Johnkenn

Btw - I never said they were going Apollo only. Touchy?

Really ? So what's that :

Originally Posted by Johnkenn

Apparently, they're going Apollo only...check the pic out. Too bad considering the ADDA on the Apollo's aren't up to snuff with Symphony, Hilo, etc...

[Johnkenn]

Touché...

Didn't mean they were going Apollo only, meant to write that they are going to develop some Apollo only plugs.

Yes, desperately wanted the Apollo to be a "do-it-all" for me, but just felt like the conversion stood up to some of the higher end pieces. Apparently, it took me two times to figure that out.

[djstudio048]

Originally Posted by mirrorboy

All due respect, I'm going to have to strongly disagree.

The UAD2 platform is amazing and the people who use it have all sorts of different, legitimate reasons for doing so.

As far as,

"I think you've been dooped if you think their plug-ins can't be matched by anything else native out there."

--

Have you ever used the UAD2 platform??

--

According to your post, I'd say 'no' since you said u r thinking of picking up a solo.

So again, most statements such as this are from people who have never even used the plugs. (justification for their own purchases / non-purchases).


Scott

Ok, you have a point. To answer your question: I haven't used UAD plug-ins. But I'm not posting my opinion just based on speculation. My opinion is based demo's provided by the actualy company. Universal Audio seems to have a couple videos for what seems like every plug-in they sell (which is very cool of them to do). They demonstrate quite a bit of real world hands on use. That is what my opinion is based on. But don't get me wrong, I think they sound amazing, but so do plug-ins from other companies.

Let me ask you something. Is UAD's pultec eq so much better than Softtube's pultec eq? Because if you think they are similar, and you think that it may be a toss up depending on who you ask, then that is the point I was making. But I will concede that there are some plug-ins UAD offers that no one else does period. And if you have to have these, then yes, I think it's ok that you went the UAD route based on needing those plug-ins, and not on needing the extra "computing power".

[mpod]

Who is spreading "Apollo plugin only" nonsense? Noone ever from UAD said that.

I really don't think that they'll ever make any plugin to be Apollo only? There really isn't any logical ground for this when you think about it.

Since Apollo is running very same plugin suite (apart from mixer) and is equipped with very same DSP processor and it is even advertised as addon to already running UAD systems then - to expect that UAD will by some miracle develop plugin for Apollo and then limit it to Apollo users only - while at the same time there is open market for them (they are owners of this market actually) with hundreds of thousands of people with the very same hardware (UAD-2 cards) just waiting to order that plugin from them..

Tell me would you do it? Would you limit your plugin to some product in the very same technological family? Surely not..And again why? To boost sale of particular product? There is only tiny portion of possible customers (if any) which will buy Apollo just because it can run one or two plugins which UAD-2 cards can't(which i am sure won't happen)..that just sound stupid..

[dxavier]

Originally Posted by alkor

...hmmm
and a release just for spoiling preamp emus ? ...lol, marketing guys must be really on d0pe

Mad, but the same thought did cross my mind. Of course, it could have been a mistake and someone could be getting sacked as we speak, but this is UAD's first preamp emulation and I think they would have been seriously careful with that information, so this little slip does feel a little intentional to me. Hell, if this preamp generates enough attention and praise, they have several obvious preamp emulations to release, Neve 1073 being one.....

[K-Slash]

Originally Posted by Johnkenn

Touché...

Didn't mean they were going Apollo only, meant to write that they are going to develop some Apollo only plugs.

Yes, desperately wanted the Apollo to be a "do-it-all" for me, but just felt like the conversion stood up to some of the higher end pieces. Apparently, it took me two times to figure that out.

No offense man, I hear you.

I'm just "angry" because of the cost of Apollo. And if they would go Apollo only, I'll never be able to use UAD plugins again.

[K-Slash]

Originally Posted by dxavier

Hell, if this preamp generates enough attention and praise, they have several obvious preamp emulations to release, Neve 1073 being one.....

Now that would be great !

[Johnkenn]

Actually, I think the Apollo is a great value considering what you get. If you factor in what it costs to get a Quad card and subtract it from a Quad Apollo, you're really only paying about $1000 for the interface...and that's paying full price. The problem is, it sounds like a $1000 interface. Really good, but not superb. I don't know if I would want to mix an album with that DA with the other options that are available out there...

[K-Slash]

Originally Posted by Johnkenn

Actually, I think the Apollo is a great value considering what you get. If you factor in what it costs to get a Quad card and subtract it from a Quad Apollo, you're really only paying about $1000 for the interface...and that's paying full price. The problem is, it sounds like a $1000 interface. Really good, but not superb. I don't know if I would want to mix an album with that DA with the other options that are available out there...

Right but it depends of the scenario. I'm a composer/beatmaker. I just want to use quality plugins to mix my stuff. Nothing more, already have an interface that fits my needs.

And in that case, it's way too costly, even a Duo card for instance.

Sorry for the off-topic.

[djstudio048]

Originally Posted by Johnkenn

...The pic shows a "610 Preamp" how else would they implement that plug without doing it on the Apollo? It's got to be on the Apollo...

They could make a plug-in that emulates the color of the pre, that you could put on any track, just like any other plug-in? One way that might be useful is if you track something with a clean pre and then you can go back and add a different pre color to suit the mix. I don't personally see that as all that advantageous, but maybe you can drive the pre or something cool like that.

They might include it with Apollo, but it would be wack if they didn't sell it seperately to other UAD-2 users, that would be a lot of lost sales IMO.

[mirrorboy]

Originally Posted by Johnkenn

Dude, I've owned 2pci UAD 1's, 5 UAD-2's, 2 Apollos and now one FW Duo...so yes, I've owned UA plugs. Why is everyone so threatened by this? The pic shows a "610 Preamp" how else would they implement that plug without doing it on the Apollo? It's got to be on the Apollo. Btw - I never said they were going Apollo only. Touchy?

Wow!!

That's quit a bit of UAD-2 gear!! 2 Appolos!! Damn!!

Would love to see a pic of those bad boys!!

Also, why so many?

You can only run 4 v2 in any system.

So that would mean you would have had to have bought 5 UAD-2 cards (of which you can only use 4)...then realized this error and sold one?

Then two Apollos? So sold two more UAD-2 cards....???

Plus you sold all your UAD-1s??

What's the FW duo doing? Not only can you NOT use that, why get it??

There's not even close to enough room for that.

Also, I believe I read 2 Apollos cannot be used together in one system yet (maybe wrong on this one though)

Hmmmm......

--

Anyways.....

Threatened??

No clue what you mean.

--

As far as your reasoning for why they would do Appolo only plugs I still don't understand what you're saying.


Why do you think they would they do this (release a plug for Appolo and not the cards / satellite boxes)?


(just wanted to note for the general public that there is NO rumor of anything like this....JohnKen just invented it in his earlier post (ala his opinion))


Thx.

Scott

[Johnkenn]

Do you really not believe me? Good Lord...I didn't say I had it all at one time. Not that I have to explain myself to you, but here ya go, tough guy. I've bought, used and sold many a UAD1 and 2 based on what I needed at the time. That so hard to believe? I get monstrous deals on the cards from my Pro Audio guy and can usually re-sell with no money lost. I actually sold two UAD2 solo's (one with all my plugs) to finance the first Apollo...I decided I couldn't live without better conversion and sold the Apollo. I then had to buy another card, so I got a Quad at a major discount when buying my Focals and got just the plugs I wanted with the big sale earlier this spring. I sold this one for a profit and currently own only the UAD-2 Satellite because I'll probably upgrade to a new iMac this year - no pcie. I also bought another Apollo because of the deal that was offered - was hoping maybe I was wrong about the conversion the first time. I wasn't and sold it for a $100 profit. Anything else?

[Johnkenn]

And BTW - I didn't invent anything. You guys were talking about Apollo-only plugs 40 POSTS before I posted about it.
To model a mic pre without the SOURCE being recorded through that model is akin to Antares Mic Modeler. If you record any source through another pre, it is forever affected by the character of that mic pre. All you're doing if you're putting a plug on it is adding distortion and EQ...

[Virtuoso]

Originally Posted by choukette

a brief read of the mood in the UAD forum show how the relationship between UA and its customers change since 3-4 years

Indeed - I got into UAD 4 years ago based on the unanimous positive feedback on forums. I got some great deals on the hardware and plugins. Now, with the demise of Powercore, UA have this market pretty much to themselves and the top tier plugin prices have crept up from $199 to $249, then $299 and now $349. Many of the plugins haven't been updated in years and there is STILL no 64 bit support.

I have 29 UA plugins in total, but in the past 18 months I've bought only 2. Native alternatives are just getting better and better (Slate, Softube, Valhalla etc) and I would happily sell many of my UA plugs if I could but, unlike TC, they don't allow you to do that.

[Johnkenn]

Yeah - I've kinda soured on the whole thing too...The only plugs I would really miss are the new 1176's, EMT250 and the Ampex. Just feels like I can get better results with the Ampex over the Slate plug. Although, I could certainly live with the IK 1176, Softube FET and CLA1176, Valhalla Room, and Slate VTM...

[djstudio048]

Originally Posted by Johnkenn

...If you record any source through another pre, it is forever affected by the character of that mic pre. All you're doing if you're putting a plug on it is adding distortion and EQ...

lol, you're not serious? Even if you are, eq and distortion are sometimes desired are they not? So what's you're point? That you could do that with an eq and distortion plug-in that you already own? Ok, then don't buy it!

[Johnkenn]

I guess there's no accounting for taste

[djstudio048]

Originally Posted by Johnkenn

I guess there's no accounting for taste

[TinderArts]

Originally Posted by Strange Leaf

So how fun would a UAD synt be when the sounds pop up half a minute after you stopped playing?

UAD synts is a stupid idea.

I never use synts. I don't know anyone who does.

OTOH - If UAD were to do really high end synths, it would be something I'd entertain buying. A John Bowen Solaris or ARP 2500 would be wonderful places to start.

[Strange Leaf]

Originally Posted by mirrorboy

I think a lot of the UA Bashing (not all, but most...ESP the obvious troll non-sense posts) come from people that don't own or use the UAD platform.

When they released the ATR and Studer we praised it as gamechangers, and that gives us the right to speak our mind when we have complaints too. Agree?

[ProducerBoy]

I have the native sonnox EQ, so I breathed a sigh of relief when I saw this release. Finally, something I couldn't possibly want to buy for UAD! The wallet lives to fight another day!

[eb7]

Originally Posted by ProducerBoy

Finally, something I couldn't possibly want to buy for UAD! The wallet lives to fight another day!

I was disappointed at first, but quickly came around to this point of view.

[grooveminister]

Originally Posted by dasoundjunkie

I was soooo hoping the API stuff was gonna be next. I'm a total uad fanboy but this is an absolute let down for me (and most uad users I imagine). Seriously, what the hell were they thinking

Hehe, I´ve been hoping for the API 2500 too.
Even the Waves version is on of the best emulations they have ever made - so after UA releases like Ampex/1176 collection... I´m extremely curiouse how UA will nail it.

[scruffydog]

I just feel UAD need more imagination..the 1176 updates were stunning and show what they can do now...
this same thorough brilliance needs to be applied to more exotic and timeless processing...
this will push them and also make the home studio a world of wonders.

[Retinal]

UAD will never go native, it's pretty obvious
with the release of Apollo and the recent agreements
with several plugin developers.
Also, it would probably cause a *riot* among
all who bought the cards.
Plus, is probably the only plugin company
that will never be cracked.
I see them keep developing this system, expanding it
and make it more and more powerful probably
to a point in which there will be a full UAD only
recording/mixing system ala PT HD

A smart thing would be for them to make possible
for the cards to ease the CPU from non-UAD plugins
as well, this is the ONLY way I could see a UAD card
useful for processing power, because as right now is
really just a dongle, CPUs are way cheaper and way more
powerful, and most important they will continue to be

[djstudio048]

Originally Posted by Retinal

A smart thing would be for them to make possible
for the cards to ease the CPU from non-UAD plugins
as well

that would be an amazing feature