Originally Posted by potslutz
in order to understand the actually power of the apollo conversion and preamp we need to stop talking about the plugins,i know the mbox3 very well so if i ear the a/b then i'll know exactly where the apollo is at in the conversion dimension.
i really like the idea too of having in the market all in one box,it is very interesting for sure (i'm travelling a lot) so it could be a very nice option for me since i got hernia and i can't carry anymore lots of stuff with me
What I think you have to consider is UA has created a box with an entrance fee of $2000. Few people will buy this and not spend substantially more with UA over time.
When people start adding plugs and believe me they will! lol
UA will make (estimate) $4000 to $6000 on the Apollo so UA can actually put in equivalent if not much better converters in the unit as they have developed the unit to be its own revenue generating machine thus giving them open ended profit potential and loyalty with this unit that no other company has ever had before.
To think the converters are going to be inferior just doesn't even make sense IMO.they have built an I/O that gives UA the ability to add and develop new plugs with a influx of perpetual revenue tied to it.
While still having the best crack proof dongle for their plugins that still has never been cracked.
I started buying UAD1 cards and adding plugs 8 or 9 years ago.
Last year I got a MacPro and migrated to a UAD2 Quad card,as a typical UA user I've spent lots of money on the physical hardware but for UA the real profit comes with the added revenue down the line after the fact because once you get a taste of their Studer,Ampex,Fatso,Dimension D,Lexicon etc.... Your not going to stop buying,they are that good!
With UA's great marketing abilities constant ever changing sales promotions etc....this has more profit potential than a typical I/O
Substandard converters? Not a chance!